Deepak Kori

Co-founder @milesweb | India’s Leading Independently Owned Web Hosting Company.

[Deepak Kori @deepakkori]

@alexgroberman AI SEO Cheat Codes

[Alex Groberman @alexgroberman]

Canva just hit $4B in revenue and directly credited LLM referral traffic.

ChatGPT just stole Netflix's SEO expert.

Claude is offering $300,000+ For an SEO Lead.

SEO Stuff is coming off another record month. (See my pinned tweet.)

https://t.co/zvZUfkYWT4

Here is why all these things are connected:

First let's start with Canva hitting $4B in ARR.

Canva co-founder Cliff Obrecht told TechCrunch that "we really see ChatGPT or any of the LLMs as top-of-the-funnel acquisition platforms.”

He also added while traditional search is a big traffic source for them, traffic through LLM referrals is in double-digit percentages.

This all makes perfect sense.

Canva explicitly said:

They drove early growth through Google.

They deeply understood search intent.

They built content that mapped to that intent.

That matters because most AI retrieval pipelines still look like this:

Layer 1:

Search index (Google, Bing, internal index)

Link graph authority

Domain trust

Entity signals

Historical performance

Layer 2:

Chunking into passages

Vector embeddings

Snippet scoring

Context window assembly

LLM synthesis

If you don’t qualify at Layer 1, you never reach Layer 2.

If you don’t structure content properly at Layer 2, you don’t get quoted.

Canva does well because they qualify at both.

The article also mentions:

26M conversations with Canva inside ChatGPT

Top 10 referred domains from ChatGPT

Double-digit percentage LLM referral traffic

That's all the result of:

Strong brand entity recognition

Clean, extractable landing pages

High link equity

Structured product positioning

Massive search intent coverage

Keep in mind, LLMs are conservative systems and they prefer:

Known entities

Consistent brand descriptions

High-confidence sources

Frequently cited domains

This is retrieval confidence scoring in action.

Now also keep in mind, recent Ahrefs data shows:

Google still sends ~190x more traffic than ChatGPT.

ChatGPT’s CTR is lower.

So why invest in AI visibility?

Well, because LLMs are pre-filter engines.

Users increasingly:

Ask ChatGPT for the shortlist

Then Google the final choice

Then convert

If you’re not cited at step one, you never reach step two.

That’s exactly why Canva is investing in both.

This isn't fully set in stone because the reality is that LLMs are smart and will respond even you don't do this in a lot of cases, but best practices include:

Question-based headings

2–4 sentence declarative answers

TLDR blocks

Clean HTML

Logical section segmentation (120–180 word clusters)

Why?

Because retrieval systems chunk content into embeddings.

Well-structured clusters increase:

Semantic match probability

Snippet selection likelihood

Context window density

Entity clarity includes:

Organization schema

Product schema

Consistent NAP data

Clear category labeling

Defined use cases

Entity confusion can lead to retrieval exclusion.

Authority propagation includes:

High-quality backlinks

Mentions in authoritative contexts

Off-site corroboration

Review platforms

Authority still governs retrieval weighting.

All of this validates SEO Stuff’s architecture.

It was built around retrieval mechanics.

Gold Plan:

https://t.co/yEFyM0Ze7W

10 long-form, comparison-driven pages

Structured question-based formatting

Extractable answer blocks

TLDR positioning

3 DR50+ contextual backlinks

Technical + entity optimization

This satisfies:

Page-level authority

Sub-document extractability

Premium Content Bundle:

https://t.co/4CAnUt07PO

60 long-form semantic cluster articles

Full topical coverage

Internal linking architecture

Freshness cycles

Comparison and buyer-intent dominance

This increases:

Embedding density

Category relevance

Entity reinforcement

Retrieval probability

This is how you move from "a site that ranks” (kind of meaningless unless you're on Page 1) to "a domain that LLMs consistently reuse.”

Claude is hiring SEO leads.

Canva is allocating resources to LLM visibility.

Google is doubling down on AI integration.

This is SEO becoming infrastructure for AI.

Don't get left behind.

And if you want some cheat codes for getting traffic from ChatGPT + Google within ~30 days just RT this and reply "AI SEO Cheat Codes" and I'll DM you.

[Deepak Kori @deepakkori]

@NepalAirlinesRA PNR 11R6QP. Your staff member Aakash at the checkin counter could have handled the matter properly. We requested him, but he said you can go and complain, the lady who was completing the checkin process of passengers ahead of us, he asked her to leave once done.

[Deepak Kori @deepakkori]

Was travelling from @airvistara BOM to DEL on UK952, PNR 59HLCP. Landing delayed by 25mins, missed the connecting flight RA218. @NepalAirlinesRA your staff refused our checkin, allowed ppl ahead of us to checkin and left the counter. We were late by 10mins.

[Deepak Kori @deepakkori]

Targets are the enemy of habits.
Don’t set targets, Set habits!

[Deepak Kori @deepakkori]

@vishaldeshpande Any other better way to prioritise to give some importance to this group?Current priorities should continue, next should be show form 16 and get vaccinated.

[Deepak Kori @deepakkori]

YOU are not tired, You are uninspired.

[Deepak Kori @deepakkori]

Don’t decrease the goal, increase the effort.

[Deepak Kori @deepakkori]

The function of leadership is to produce more leaders, not more followers.

[Deepak Kori @deepakkori]

Your excuses just gave someone else an opportunity.

[MilesWeb @MilesWeb]

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🇮🇳- Website banani padegi.

[MilesWeb @MilesWeb]

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[MilesWeb @MilesWeb]

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[MilesWeb @MilesWeb]

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– John R. Wooden #mondaymotivation #mondayblues #mondaythoughts

[MilesWeb @MilesWeb]

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[MilesWeb @MilesWeb]

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[MilesWeb @MilesWeb]

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[MilesWeb @MilesWeb]

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[Deepak Kori @deepakkori]

A lot of problems can be fixed by eliminating some people, some foods and some habits from life.

[MilesWeb @MilesWeb]

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