I'm Deepan Kanz. My work spans marketing, retail and interiors, and I'm building Bizcollabera. Here I share the decisions, experiments and lessons behind the businesses. Explore my work through the link in my profile.
Barefoot and exhausted on a roadside bench, a young boy sleeps while keeping his little sister safely tucked in his arms.
Too small to bear life’s hardships, but big enough to be her entire shield. Pure love in a cruel world. 💔
Small business tip: automate the boring stuff. n8n connects your forms, WhatsApp, sheets and email, so new enquiries get logged and followed up without copy-paste.
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தீபாவளி வருகிறது! 🪔 Deepavali rush is on its way. Set your special hours in Google Business Profile now so customers in Madurai and Malaysia don't find a closed shutter. Takes a few minutes. Add a festive offer post while you're there.
Quick GBP check for this week: search your business on Google Maps from your phone. Are the hours right? Is the number one you actually answer? Are the photos recent? If something's off, customers notice before you do. Free audit: reply 'AUDIT'.
Many customers will open your website on a phone. Make your number a tap-to-call link, put it at the top of every page, and add a WhatsApp button. If someone has to copy-paste your number, you're making them work to give you business.
Small Google Ads budget? Check your search terms report every week. Add negative keywords for searches that won't become customers ('free', 'jobs', 'course', other cities). It's the simplest way to stop paying for clicks you never wanted. #GoogleAds
Customers ask questions on your Google Business Profile, and anyone can answer them, even strangers. Check your Q&A section this week, answer the common ones yourself (price range, parking, timings), and keep the answers accurate. #LocalSEO
Before Deepavali shopping peaks, make sure people can find you. We're running free visibility audits for businesses in Madurai and Malaysia: a plain-language review of your Google profile, local rankings and website, plus the fixes to make first. Reply 'AUDIT'.
Is your business losing calls to competitors on Google Maps?
Reply or DM "AUDIT" with your business name + city.
We'll check your Google listing for free and send you 3 fixes.
🇲🇾 🇸🇬 🇦🇪 🇮🇳
Step 6: Stay active. Add real photos regularly, use GBP posts for offers and updates, and answer customer questions. And don't stuff keywords into your business name; it's against guidelines and can get your profile suspended.
Want to know where you stand? We'll run a free visibility audit of your Google Business Profile and local rankings. Reply 'AUDIT' or use the link in bio. #LocalSEO
Step 2: Complete every field. Hours, holiday hours, phone, website, service area, attributes, description. An incomplete profile gives Google less to match and gives customers fewer reasons to choose you.
Step 1: Categories. Choose the most specific primary category. Add secondary ones only for services you really offer. Then fill in your Services and Products lists using the words customers actually search with.
Step 3: Reviews. Ask every happy customer, every time. A QR code or short link at the counter helps. Reply to all of them. Don't buy reviews or offer incentives for them; it breaks Google's policies and they can be removed.
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Google ranks local results on 3 things: relevance (do you match the search?), distance (how close are you to the searcher?) and prominence (how well known and trusted are you?). You can't move your shop, so work on the other two.
How to rank in Google's top 3 Maps results (the 'local pack') for your area. No tricks, just what Google says it looks at, and what we check first for businesses in Madurai and Malaysia. 🧵
Your Google Business Profile has a Q&A section, and anyone can answer questions there, including competitors. Add the questions customers ask you most (parking, prices, timings) and answer them yourself. You control the first answer people see. #LocalSEO
Your Google Business Profile's primary category is one of the strongest local ranking signals you control. Pick the most specific one for what you do most ('Dental clinic', not 'Health'). Add secondary categories only for services you actually offer. #LocalSEO
Running Google Ads for a local shop? Check your location setting. 'Presence or interest' can show ads to people who only searched about your city. For a Madurai store that needs walk-ins, 'Presence' is usually the safer pick. #GoogleAds