Deeper Dive

Philosophy, politics, cricket, poetry, history, athletics. Wrong opinions, well thought out.

[Deeper Dive @deeper_divee]

@AhmSheikhh Very visionary

[Deeper Dive @deeper_divee]

@drchocobar Found out last year that there’s something chicken steak that exists in Pakistan and I was lost

[Deeper Dive @deeper_divee]

@slalaikumx How late is late twenties

[Deeper Dive @deeper_divee]

@slalaikumx Ok baji

[narsa.🪺 @rathor7_]

Why aren't Football teams trying this technique to score easier goals.. Are they stupid?

[Deeper Dive @deeper_divee]

@SushiReggie How do you take samples for DNA test of the deceased? In case she gets pregnant, we can test the possibility of new partner being the father but in if he’s not then we can’t automatically assume its the deceased, since there are like approx 4.17 total men the world.

[Alex Fedotoff @FedotOff90]

Pakistan is the 5th most populous country on earth and almost nobody in US ecom is paying attention.

240 million people. Median age 22. Mobile penetration above 85%. The 4th largest country in Asia by population after India, China, and Indonesia.

Almost zero US-style direct response presence in the entire country.

Urdu content works. English works in tier 1 cities (Karachi, Lahore, Islamabad). Cash on delivery dominant across all tiers (80%+ of online orders). Meta CPMs at $1-2 in beauty and supplements. EasyPaisa and JazzCash handle digital wallet payments but recurring billing is not standard infrastructure.

The Pakistani consumer market for personal care is estimated at $3B+ annually. Skincare and beauty alone clears $800M-$1B. Supplements around $500M. All categories growing double-digit YoY. None of these markets are served by US-style direct response brands.

A friend's cousin runs a hair growth brand exclusively in Pakistan and UAE. $410K/month run rate, 2 years in. Single product. CAC $11 on paid traffic, but COD changes the real math: 25-35% of cash-on-delivery orders get refused at the door, so effective cost per delivered order runs closer to $16. AOV $34. Reorder rate within 60 days around 31% (the entire retention play is repeat purchase via WhatsApp re-engagement, not auto-subscription, because the infrastructure isn't there yet).

What's hard about it: regulatory compliance for supplements requires DRAP (Drug Regulatory Authority of Pakistan) registration which takes 4-6 months. If you're entering with a skincare brand, the regulatory path is faster (cosmetic notification only, 60-90 days). The supplement category is bigger but the regulatory lift is real.

The next $20M brand in supplements isn't being built in the US. It's being built in Karachi by someone you've never heard of who runs Meta ads in Urdu and never plans to ship a single bottle to North America.

The world is bigger than 30M Americans you're bidding against.

[Ibn ʿAbd Allāh al-Hāshimī @hashimiyy_]

An inscription attributed to Imām Jaʿfar al-Ṣādiq (رحمه الله), dated to 110 AH near Makkah:

“I am Jaʿfar ibn Muḥammad. I counsel every believer to fear Allah, to act in obedience to Him, to be content with His decree, to be patient with His trials, to be grateful for His blessings, and to place his trust in Him. This was written ten nights after the beginning of Shaʿbān in the year 110 AH.”

[Deeper Dive @deeper_divee]

@tropiicalhoe Implies you have read crime and punishment

[Deeper Dive @deeper_divee]

@aintyourSummi Nobody gives a chance to be disrespected by choice

[Deeper Dive @deeper_divee]

@aintyourSummi How do you ensure that

[Deeper Dive @deeper_divee]

@sunflowerbbyx_ I wonder if it will be able to last 1000 years

[Deeper Dive @deeper_divee]

@0verseasoned O teri peyn di is such a nice phrase

[Deeper Dive @deeper_divee]

@bin_zeshan Han bol bhai

[Deeper Dive @deeper_divee]

@nom_nom_nomm @cryptomanran Stated at 11:50 est

[Deeper Dive @deeper_divee]

@Nazranausufzai That’s also the civilised portion of human history.

[Deeper Dive @deeper_divee]

@w1tvh I used to feel like smth really bad is going to happen or I’m going to die any moment. It was so bad but Alhamdulilah I’m all good now, had only a one or two anxiety episode in last 2-3 months.

[Deeper Dive @deeper_divee]

@baschalrahahai_ https://t.co/hO9dPeFRRL and https://t.co/BL1nv0UuKR work pretty well for me