deFunky

Building communities like no one is
• Project Manager at 🥝

[deFunky @defunky_eth]

https://t.co/VYGDUOJQs0

[deFunky @defunky_eth]

@mariannehere i might even clip it idk

[Clipur.com @ClipurMediaCorp]

Announcing the next era of creator-powered growth.

A strategic partnership between Clipur and https://t.co/QEA7Xxg26w.

Performance distribution meets community engagement.

Together, we’re building the infrastructure that helps brands scale across X, TikTok, YouTube, and Instagram, through thousands of authentic, creator-powered content assets.

The next generation of internet distribution starts here.

[Marianne @mariannehere]

NEW STRATEGIC PARTNERSHIP

https://t.co/JGoHuGeeKJ X @ClipurMediaCorp

MORE ABOUT THIS IN THIS VIDEO👇

[Marianne @mariannehere]

We spent years figuring out why growth does not compound

Here is what we built

Our system:

Distribution campaigns → clipping your content to generate millions of organic impressions

QRT campaigns → amplifying your announcements across X simultaneously

Conversion campaigns → Running a DM campaign reaching every relevant person who engaged and moving them from viewer to user

Community retention → keeping those users around, tracking how deep their involvement is, and turning the best ones into advocates who recruit others

Most companies run one of these

We run all four as one loop

The longer it runs the cheaper every new user becomes

Comment "Loop" if you're interested in running this system at your company

[deFunky @defunky_eth]

@mariannehere i'm convinced

[deFunky @defunky_eth]

Don't we love guaranteed results

[Marianne @mariannehere]

We generated 2,291,819 organic views in 7 days for a client on X

If you want us to do the same for your next launch, campaign, or product drop, book a free call through the link in my bio

If this seems interesting, I'll also tell you about how we can capitalize on momentum you get from those campaigns to also make sure you convert and retain the new eyes you get!

[deFunky @defunky_eth]

Even though this is depicted as a pyramid

you can think of it as a ladder

you can't get on top of the ladder by climbing the first steps over and over

most companies fail at community building

because most never get to the Middle of Funnel, let alone the Bottom

[Marianne @mariannehere]

To win, you need all 3 layers of the pyramid working

Top of Funnel
Awareness, reach, distribution
Your volume needs to be insane

Middle of Funnel
Keeping the momentum going and turning attention into action
Signups, users, waitlist entries, demo bookings, or whatever CTA actually matters to you

Bottom of Funnel
Building a space valuable enough for the people you converted to stay, engage, gain value, and come back daily

Every step matters

Neglect even one of them, and you’re putting your company at risk

[deFunky @defunky_eth]

@FullestDanial @mariannehere working with you has been amazing man ✊

[Marianne @mariannehere]

Recently hired @FullestDanial as BD for Keewy

Danial had 0 previous BD experience, but he had worked with us across different roles for a long time

His work ethic and loyalty to the team were always exceptional, and I had a gut feeling about him

Turns out, my gut feeling was right

We trained him, he put in the work, and he’s been performing incredibly well. We even built an entire CRM system around making his life easier and helping him scale

Again, he had 0 previous BD experience, but he has hunger that many people don’t

And it’s showing very clearly in the results

Please follow him, he’s going to be posting even more content soon

[deFunky @defunky_eth]

@Persona_Journey come back stronger 💛

[deFunky @defunky_eth]

@mariannehere

[Marianne @mariannehere]

Closed a 1.1M impressions case study for a client in 48h

Closing another case study at around 700k organic impressions for a client in less than a week

Pure business content

The client did not even hop on a call with us

They just explained what they needed through text

We took care of the rest

Sharing the full case soon

[Marianne @mariannehere]

This is for you if you know how to build, but find distribution and growth hard

I'm co-hosting a workshop at Keewy with Compound and I'm genuinely excited about it

It's one hour
It's free

It's called Beyond Launch and it's for founders in SaaS, AI, crypto, and frontier tech who are tired of the same cycle: launch hard, spike, go quiet, repeat

Compound is going to cover the distribution side, how to build founder-led content that actually creates trust and reach over time

Keewy is covering the community and retention side, how to keep the people you worked so hard to reach

Together we're going to talk about why launch momentum dies after 30 days, how to know whether you have an attention problem or a retention problem, and what it actually looks like when distribution and community work as one system instead of two separate efforts

And qualified founders who attend can apply for a free growth package at the end, a community and retention audit from us plus a week of done-for-you founder content from Compound

If you're preparing for a launch, a fundraise, a growth campaign, or you just feel like your community has gone quiet and you're not sure why, this one is for you

Link to register is in the comments👇

[deFunky @defunky_eth]

@djsamwithers @Pocket_Dragons_ that's the way!

[deFunky @defunky_eth]

@GMB_AOB @pudgypenguins happy birthday old man! you actually do look younger 🙂

[deFunky @defunky_eth]

@boeroeweb3 this is so cool, and this will forever be engraved in the culture

[deFunky @defunky_eth]

@Records_Network @Gh0stsNFT Ubisoft guys know how to build

[deFunky @defunky_eth]

@SpikePersona @Persona_Journey Persona will rise.

One of the most beautiful stories I've ever read is waiting to be told - and I know it will be

and when it is, people will understand what Persona is really is

I've always loved Persona, and I always will

[deFunky @defunky_eth]

@GMB_AOB Checked your social card yet?

[deFunky @defunky_eth]

Welcome to Proof of Culture & ContentFi @LilPudgys

Are you a Lil Pudgy? Go check your Records!

[Records @Records_Network]

Now officially on Records... @LilPudgys!

Proof of Culture 🖤