Not necessarily an unpopular opinion... if you are being honest you will see it. But here goes...
The older generation of music execs, particularly in Nigeria, were uninformed and mostly "stabbing in the dark". When they found what looked like a working formula, they fought to protect it... even if they really didn't know what they were doing.
The current crop of business exes (a large portion) are actually worse. They know exactly what they are doing and are smiling with their peers while ruining them. From execs to lawyers. It's actually concerning to the point that when an artist is about to sign, I just sit with them and their lawyers and ask more questions to ensure what they are asking for is truly them asking or someone just trying to get a commission and put their lives in jeopardy or at least if this is truly what they want. The findings and outcomes have been interesting, to say the least.
My generation and the ones before could definitely have done and should still be doing better... but for people who claim to want to do better by their peers, the things I am seeing and having to step into are actually scary... and those are the ones I am able to do anything about or even know about.
Vindictive. Money driven. Ruthless! Smiling through all of it.
I am actually worried.
Y’all!! A couple of months ago, I finally joined Creative Business Academy & the good part is, they added a new module in my set “Fashion in Music” which has made the experience even more exciting for me as both an ent. lawyer & fashion designer.
#CBAForAfrica26@cbaforafrica
One thing @cbaforafrica taught me was intentionality.
There were days we had to constantly reach out to teammates just to get group assignments done, late nights trying to beat LMS deadlines, and moments where collaboration truly tested patience, communication, and commitment.
Being part of the CBA ’26 cohort has been truly impactful. ✨
This journey has taught me the power of consistency, community, talent development, and protecting my work as an artist and in a world full of chaos to become the Order.🥳 #CBA26#CBAforAfrica26@cbaforafrica
I stay grateful for CBA, attending the program has to be one of the most strategic decisions I have made for myself. I have learnt and unlearned how to approach the music industry.
I employ anyone intending to grow in the space to consider attending too.
You’d not regret it!
The last 4 months of my life has been a mix of confusion and direction. Confusion from a place of being loaded with ideas and direction from a place of executions.
@cbaforafrica has been crucial in shaping these realities for me. Personally I’ve been the type to always thrive better in an environment where there’s a structure. This experience isn’t just shaping my realities but it is also helping me exercise my emotional intelligence dealing with my colleagues from different spheres of work, from dealing with tasks which you can be assigned a group lead, to communicating, to negotiating work terms, and to building a relationship outside the whole scope of work.
It is becoming clearer with every step forward that the creative industry is one that cannot be sustained without a proper structure being established in our fast pacing continent Africa. There is the “show” and there is the “business” and both can only survive when strategically approached.
One thing that’d always live with me is that, you cannot overemphasize the importance of having a legal backup (an entertainment lawyer) who would stand for the best of your interests. Without that, everything you have ever worked for can just fall into shambles.
CBA is a “community” that breeds “competence” and “leadership”. The moment your colleagues and team mates can assign you to tasks continuously, it is safe to say the impact is slowly becoming evident.
Lastly, the support services industry exists for a reason and I am still glad to be walking this with talent and business managers, lawyers, A&Rs, marketing experts, and sound engineers. There’s absolutely no show without these sets of support.
To the founder @GodwinTom who is a light in this path, I quote “The world you are training to enter is not gentle. The creative industry, in Africa and globally, is fast, unforgiving, and quick to move on from people who are not ready for it. It will hand you an incomplete brief and expect a complete result. It will shift the rules mid-project and call it business as usual. It will judge your failures before it has finished applauding your wins. I am not telling you this to frighten you”. Without any doubt, we’re threading in the footsteps of giants.
To the whole @CIIFAfrica team, this wouldn’t be possible without you.
Love🤞🏽
#CBAforAfrica2026
Over the past 4 months at Creative Business Academy (CBA) for Africa @cbaforafrica, my understanding of the music industry has expanded far beyond what I expected. A few key lessons that really stayed with me:
There are days at CBA where I sit in class or on calls and feel like I somehow slipped in by mistake, like everyone else understands things faster, speaks more confidently, or just fits better. That quiet voice of imposter syndrome can get really loud in those moments.
I've always been fascinated by how the recording industry works in Nigeria. @cbaforafrica has helped me understand it to a great extent. #cbaforafrica26 is far from just theoretical knowledge. You actually get to work on projects with a team to fully understand how it works! #AMG
CBA has completely transformed my view of the music and creative industry.
Super informative, eye-opening, and way beyond expectations. Learned why structure matters and how artists must run like businesses.
#CBAForAfrica26
As someone who loves music and has been intrigued by the music business from the outside I had a lot of uncertainty going into it ,little information and a sea of unanswered questions about how things really work in the music scene of Africa and Globally.
As a Talent Manager, this experience is helping me see the industry from a wider lens, and I’m excited to keep learning, growing, and applying it all in real time.
#CBAforafrica2026
CBA has completely changed my understanding of the music and creative industry.
The program has been informative, eye-opening, and beyond my expectations. I’ve learned-
The importance of structure in the creative industry
Why artists must operate like businesses #CBAForAfrica26
As an aspiring artist manager currently managing an artist, @cbaforafrica has given me practical knowledge and confidence to navigate the industry professionally.
Grateful for the journey since February and excited for what’s ahead. #CBAForAfrica26
I began the music business program at @cbaforafrica earlier this year with the goal of understanding the music industry but the thing I love the most about the program is how I have seen so many pathway options one could go in the same industry.
100% recommend #CBAForAfrica26.
4 months in and one of the biggest things I’ve learnt from the @cbaforafrica program is that hard work truly is not enough, you need to build relationship and also look presentable & be able to think strategically. Big ups to @GodwinTom for the opportunity🫡
#CBAForAfrica26