Gente… nunca me había sentido así después de una clasificación en Australia…
Siempre me había dado ilusión el primer sábado. Los nervios antes del domingo. El qué pasará.
Ya no tengo nada de eso. Solo frustración. Me lo veía venir, y lo sabéis, de hace años. Pero aún así es duro ver como el deporte que amas, tenía una fecha de caducidad.
No veo ningún atisbo de que esto mejore. No me veo dejando de ver la F1, pero va a acabar pasando.
Una parte de mi quiere que lo de mañana sea un shock a gran escala para que alguien de arriba decida cambiar esto.
El producto actual no tiene nada que ver con el concepto de competición. Y dudo que tenga alguna aplicación práctica en la calle.
No sé. Es muy doloroso
You may be wondering why despite winning just 2 league titles and losing 2 UCL finals in 15 years, Diego Simeone deserves to be the highest-paid manager in world football at around €30 million annually.
Let me tell you why.
When Simeone arrived at Atlético Madrid mid-season in December 2011, the club was 10th in La Liga. They were a mid-table team struggling for consistency. Challenging Barcelona and Real Madrid was far outside of their wildest dreams.
But under his leadership, Atlético became a perennial top contender, breaking the Madrid-Barca duopoly. There have been huge improvements in their league positions, cups runs, revenue, and player pull, turning a €150 million-revenue outfit into a €400 million-plus powerhouse.
Before Simeone, between 2002 and 2011, Atlético averaged around 8th place. They finished 12th, 7th, 11th, 10th, 7th, 4th, 4th, 9th, 7th across those seasons. They were even relegated in 2000 and promoted back in 2002. But under Simeone, they have got consistent top-4 finishes. Two titles. Regular title races. No season below 4th since 2012-13. And they now average around 3rd place.
Before Simeone, their last La Liga title was 1995-96. Yes, they won sporadic cups like the 1991-92 Copa del Rey. But they had limited European success beyond the 2010 Europa League under Quique Flores.
Under Simeone, they have had Eight major trophies. One Copa del Rey in 2012-13. Two Supercopas in 2014. Two Europa Leagues in 2011-12 and 2017-18. Two UEFA Super Cups in 2012 and 2018. Two Champions League finals as runners-up in 2013-14 and 2015-16. They beat Real Madrid and Barcelona in finals and regularly reach quarter-finals and semi-finals of many cup tournaments
Revenue
Before 2011, Atlético were pulling in around €120 to €150 million annually. They relied on domestic TV deals and modest matchday income from their old Vicente Calderón stadium. Butrecently, they raked in €483 million in 2023-24. That is a 10 percent year-on-year increase. Broadcasting revenue alone hit €222 million in 2024. Their matchday revenue hit an All time high €76 million, boosted by the move to the Wanda Metropolitano stadium in 2017, which increased capacity and corporate hospitality options.
Their commercial revenue has also risen significantly as the club's global brand grew through sustained Champions League participation and success. They have tripled their revenue since 2013. That growth is directly tied to Simeone's success. He has secured for them regular Champions League football, deep runs in Europe and title challenges.
All of that translates into more TV money, more sponsorships, more ticket sales, and more commercial deals. Without Simeone, Atlético would not be the €400 million-plus club that they are today.
Before Simeone, Atlético signed mid-level players. Stars like Diego Forlán left quickly for bigger clubs. They relied on loans and bargain deals. Under Simeone? They attract world-class talent. Record signings like João Félix for €127 million, Julián Álvarez for €75 million, Antoine Griezmann for €120 million on his return. They lured free agents like Luis Suárez in 2020, who was key to their title win that season.
They have secured marquee signings including Ademola Lookman for €35 million, Robin Le Normand, and Alexander Sørloth. They now compete for top prospects like players who actively choose Atlético because of Simeone's development track record and the club's competitiveness.
Players know that under Simeone, they will be coached to the highest level, they will compete for trophies, and they will play Champions League football. That is a massive pull. Before Simeone, players saw Atlético as a stepping stone. Now they see it as a destination.
Simeone's "Cholismo" philosophy built a culture of grit, making Atlético a destination club. His 14-plus years of stability, the longest tenure at Champions League level, justify the pay. Right now, he is not just their coach. He is the architect of their modern era.
Two league titles and two Champions League finals might not sound like much compared to Pep or Ancelotti. But context matters. Simeone turned a mid-table club into a consistent top-three force in one of the hardest leagues in the world.
He tripled their revenue. He made them a destination for world-class players. And he did it all while competing with two of the richest clubs on the planet.
That is why he deserves every euro.
My name is Ajoje and I am a FIFA Licensed Agent and International Sports Lawyer. I talk about the Law and Business of Football a lot. Repost and Follow me if you want to read more posts like this.
EL FÚTBOL ES UNA LOCURA 🤯.
Trubin sube a rematar en la última jugada y marca de cabeza para mantener vivo al Benfica.
El Real Madrid se queda fuera del Top 8.
#LaCasaDelFútbol
Hoy toca:
-Foto de un viaje roñoso a Menorca con 4 retrasadas
-"Este año sané 🥹" (ha estado en depresión todo el año)
-"Focused 2026 🙌🏻" con foto en el gimnasio
-"Lo mejor de este año😍" (lleva cuernos de reno)
Mi preferida: Foto del abuelo/a tieso "otro año contigo🥺"
🚨 ÚLTIMA HORA 🚨
PRIMERAS IMÁGENES de la especificación del AMR25 de Singapur
🆕 NUEVA ala trasera para Aston Martin
🤔Aleron delantero REVOLUCIONARIO
‼️CARECE de halo, reduciendo así el drag que tanto lastra al equipo británico
📸 Albert Fàbrega
ATM 5-2 RMA (FT)
‼️🔴⚪️ H I S T Ó R I C O ⚪️🔴‼️
EL ATLÉTICO DE MADRID LE HA HECHO UNA MANITA AL REAL MADRID EN UN PARTIDO OFICIAL POR PRIMERA VEZ EN 75 AÑOS.
Temporada 2023-24: el Real Madrid llega al Nuevo Metropolitano como líder, con pleno de victorias en Liga (5 de 5) y Champions (1 de 1).
Resultado... ATM 3-1 RMA.
Temporada 2025-26: el Real Madrid llega al Nuevo Metropolitano como líder, con pleno de victorias en Liga (6 de 6) y Champions (1 de 1).
Resultado... ATM 5-2 RMA.
Los 22 derbis en casa del Atleti desde que llegó Simeone: 9 victorias locales, 7 empates y 6 triunfos visitantes.
Los 22 derbis en casa del Atleti inmediatamente anteriores a la llegada de Simeone: 3 victorias locales, 5 empates y 14 triunfos visitantes.
DON DIEGO PABLO SIMEONE GONZÁLEZ.