Delaney Petersen

Aspiring Strategic Communication Professional at TCU #TCUSM

[Delaney Petersen @delpetersenPRO]

#Tcusm did you learn anything new from this article? What takeaways could help you? @GuyGolan @Road14Runner

[Delaney Petersen @delpetersenPRO]

Great article from @nytimes explaining how to use social media in a pro setting. The keys to twitter? Participate in real-time convo, follow pro hashtags, follow influential people in your field, and have a short, clear bio that explains your goals! https://t.co/evcYgwTnk1

[Delaney Petersen @delpetersenPRO]

Check out the article to avoid pitfalls of the “bubble”! @GuyGolan @Road14Runner https://t.co/yUB3NNxIkG

[Delaney Petersen @delpetersenPRO]

@NBCNews reveals how #socialmedia users tend to create a “bubble”: we only see info & opinions that match our own, saying “It inhibits authentic dialogue.” As pro’s, it’s important to see many sides of a topic, not 1, & learn how to listen and be empathetic. #tcusm @GuyGolan

[Delaney Petersen @delpetersenPRO]

#socialmedia platforms are constantly changing, for instance, @instagram was down yesterday. It's important to be aware of the negative effects-- how is your content helping or hurting? #TCUSM @GuyGolan

[Delaney Petersen @delpetersenPRO]

Who are your brand's #stakeholders ? (There may be more thank you think!) Before drafting communication campaigns, think critically if your efforts appeal to the various groups for max impact! #socialmediamarketing #branding @GuyGolan @Road14Runner #TCUSM

[Delaney Petersen @delpetersenPRO]

Read the rest of the informative article below on Public Relations! #TCUSM https://t.co/g4I0DWViIT

[Delaney Petersen @delpetersenPRO]

For @TCUStratComm students or aspiring pros, Forbes provides a great resource outlining what PR practitioners actually do. This chart highlights important differences b/w Advertising and PR, including how PR emphasizes language over visual elements #TCUSM @GuyGolan @Road14Runner

[Delaney Petersen @delpetersenPRO]

When establishing a personal #brand, Patrick Lyons, a fitness #influencer and coach, advises: identify what you enjoy/are passionate about then consider how to monetize. Remember: your brand should be consistent! @GuyGolan #TCUSM @Road14Runner

[Delaney Petersen @delpetersenPRO]

check out this article for more info! @guygolan @Road14Runner #DigitalMarketing https://t.co/tso85CuxOh

[Delaney Petersen @delpetersenPRO]

Your brand's social media presence is now essential for consumer purchasing decisions: "45% of global internet users now say they turn to social when researching products or services." Make sure to address q's & link purchasing options for max impact! #TCUSM @socialmediaweek

[Delaney Petersen @delpetersenPRO]

Brand consistency is 🔑 for sales! This article taught me about 'pictorial superiority effect'-- how there's 65% retention when using pictures AND text on social ads! #highimpact #TCUSM https://t.co/mAIBak7y1V

[Delaney Petersen @delpetersenPRO]

check out this article for the update! https://t.co/jxtgcTxmWb #TCUSM (2/2)

[Delaney Petersen @delpetersenPRO]

UPDATE: short form video is being introduced on Facebook that could reach a different age range in competition with TikTok. @SproutSocial reports 25-34 is FB’s avg age vs 62% of TikTok users are 10-29. Utilize which app fits your demographic for max impact/reach! #TCUSM (1/2)

[Delaney Petersen @delpetersenPRO]

the 5 brands I could NOT survive without are:
1. Trader Joe's
2. @ZARA
3. The Paradox Church
4. @Anthropologie
5. @Target
#TCUSM can anyone relate?

[Delaney Petersen @delpetersenPRO]

#CollegeAdvice There are numerous #benefits to connecting with your professors on #linkedin!
@GuyGolan #TCUSM

[Delaney Petersen @delpetersenPRO]

@TCUSchieffer What are the top skills that employers are looking for with aspiring social media professionals? #TCUSM #socialmediamarketing #SocialMedia #postgrad

[Delaney Petersen @delpetersenPRO]

@annaedwards__ Choose and curate the 4 words that describe you! -@guygolan

[Delaney Petersen @delpetersenPRO]

when looking for a job in #SocialMedia or #socialmediamarketing, employers are looking to see that you understand #branded and #targeted content. #TCUSM

[Delaney Petersen @delpetersenPRO]

#TCUSM learning about the important of having a #personalbrand! Do you have a #personalbrand?