David

E-commerce 🇧🇪

[David @delvauxdav]

@ecomstreur AGENTS

[David @delvauxdav]

@nkecom SCRIPT

[David @delvauxdav]

@Nugennath VISUAL

[David @delvauxdav]

@ReeceWabara @aarabiiu What are these fast growing brands doing different than Gymshark?

[David @delvauxdav]

@dashboardlim META CLAUDE

[David @delvauxdav]

@adamtaylorl Tracker

[David @delvauxdav]

@drewfallon12 COMPS

[David @delvauxdav]

@oliverwhudson Prompt

[Olly Hudson @oliverwhudson]

We used one Grok prompt to uncover a 30% pain point no other brand was hitting.

Two weeks later, it became the top ad in the account.

-£12 CAC. £40k+ pipeline. No extra spend.

In this week’s podcast episode, we dropped the exact breakdown of how we did it.

We’re using a Grok + Reddit + X stack to build creative angles from live audience sentiment.

In this case, the prompt surfaced a clinical study showing women going through menopause are 30% more likely to suffer from bloating.

Then it got interesting:

→ Pulled real Twitter convos around the pain point

→ Surfaced the emotional language people actually use

→ Mapped funnel stages (unaware → problem aware → solution aware)

→ Uncovered a totally untapped, high-intent angle

We built around it. New persona. New message. New positioning.

That ad crushed.

Real-time audience research > guesswork.

We’re doing this every week to help brands unlock incremental reach and scale spend.

Want the exact Grok prompt we used?
Retweet this post
Comment "prompt" and I'll DM it to you

[David @delvauxdav]

@oliverwhudson BFCM

[Olly Hudson @oliverwhudson]

Our Ultimate Black Friday strategy (behind £11.5M spend and £43M in revenue for clients) is yours to download for the final time.

It’s backed by 6 years of Black Friday success and over £250M in ad spend.

All packaged in a Google Drive folder, a free download.

👀 What’s inside:

Weeks 1–5 form a structured, five-week prep series - designed to guide you through each phase of your BFCM planning and execution, step by step.

You’ll also find additional resources throughout the Drive (podcast episodes, foreplay boards, canva templates) - all curated to help you make the most of BFCM 2025.

👉 Want the full Google Drive link?
Retweer this post
Comment “BFCM”
Make sure you're following so I can DM it over.

🚨 EDIT: Since publishing these BFCM resources, Meta’s Andromeda update has changed how ads are classified. Visually similar creatives (even with different copy, creators, or scripts) are now grouped under the same entity ID.

This means minor tweaks like adding a banner or updating the offer no longer count as fresh ads. Meta now prioritises true visual and conceptual diversity to drive incremental reach.

As a result, we’ve evolved our approach to focus on:

👉 Testing distinct creative concepts, not just reskins

👉 Refreshing visuals, settings, and formats to avoid grouping penalties

👉 Designing for different audience segments through varied story, tone, and motivator

Keep this shift in mind when reviewing the BFCM materials below as our current creative strategy is rooted in differentiation over iteration.

[David @delvauxdav]

@DaanEcom 🙌

[David @delvauxdav]

@DTCMidas When do you start your BFCM sale?

[David @delvauxdav]

@DaanEcom 💯👀

[David @delvauxdav]

@nicktheriot_ Scale

[David @delvauxdav]

@omarbranding Lets go💪

[David @delvauxdav]

@jforjacob @EcomWinner @herrmanndigital This is only for scaling ? Testing still with 3 ads in 1 adset?

[David @delvauxdav]

@DTCMidas In what market are you active to get to 1M/month?

[David @delvauxdav]

@AliHabibPPC Shorts

[Ali Habib | Ecom Google Ads @AliHabibPPC]

Youtube shorts is a money printer

massively underused platform

yet most ecom brands don’t know how to use it to print

want me to reveal the winning formula we deployed for this 7 figure brand?

just retweet, like this, comment “shorts”

must be following so I can dm