DELVE

Measurement-First Advertising

[DELVE @DELVEDeeperNow]

Did you miss our webinar on thriving in a #cookieless world? The recording and transcript featuring experts from @google, Otter Products, and DELVE is now available! https://t.co/LeEdyWnyKr

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Customer lifetime value remains among the biggest and most common blind spots in marketing metrics. You can shine a light on it with Google Cloud for Marketing! Learn more: https://t.co/ioSluDbys8

#CloudForMarketing #C4M #DigitalMarketing

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Looking for more advanced ecommerce reporting capabilities?

In Google Analytics 4, a wide range of new dimensions and metrics are now available to help you gain them.

More details here: https://t.co/klXpmjCaMG

#GA4 #ecommerce #WebAnalytics

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Want a step-by-step roadmap to digitally transforming your #notforprofit’s marketing and advertising, engaging net-new and millennial donors, and generating MORE donations with the SAME spend? Download our guide: https://t.co/Ux6sBdE0fu

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DELVE Head of Web Analytics Dmitry Zelenko is optimistic about Google Analytics 4 as the successor to Universal Analytics.

In this article, he suggest why you should be as well.

Read it here: https://t.co/1AGyTaYsKa

#GA4 #DigitalMarketing #GA360 #GoogleAnalytics

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308 CMOs told us they are facing challenges like organizational pressure to drive better results despite limited resources. Get a full breakdown and our recommended responses: https://t.co/3TWEYtBL7W

#DigitalTransformation #FirstPartyData #MarketingLeadership

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Should you be obsessed with *all* your customers? Not really, according to DELVE President, Anton Lipkanou.
Each type of customer should be addressed differently in a marketing funnel optimized for *profit.* Learn more: https://t.co/0nzvMtUosF

#FirstPartyData #DigitalMarketing

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Our Global CMO Survey Report shows CMOs are focused on upskilling their own capabilities, with most expanding their knowledge of data integration/analysis and advanced digital marketing technologies.

As a current CMO, what is your future career path?
https://t.co/SsQ99d6PAG

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NFP marketers: Donor audiences created both with anonymous data and personally identifiable information should both be leveraged for maximal ROAS. Learn more: https://t.co/xrE6bEVSsw

#FirstPartyData #Personalization #NonprofitMarketing

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DELVE Founder and CEO Greg Sobiech shares why and how to step into the role of Chief Digital Officer to drive marketing success with #FirstPartyData and #CustomerObsession: https://t.co/SUOxVLx9HH #MarketingOptimization #DigitalTransformation

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What are the best ways to start leveraging #GA4's advanced features and capabilities? Here's the 5-point tip sheet: https://t.co/TrofchhrZf

#Analytics

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66% of marketing leaders say the company website is the most relevant and reliable source of customer #data.

Where are marketing leaders getting their first-party data?

Click the link to find out!

https://t.co/rLXEWBdyD9

#firstpartydata #digitalmarketing #digitalfirst

[DELVE @DELVEDeeperNow]

Why are most rules-based attribution models disappearing from #GoogleAds? Answers here: https://t.co/7mlZc6TvYw

#DataDriven #AttributionModeling #MarketingAnalytics #DigitalMarketing

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NFP marketing #personalization is a data problem. Find out why and how to address it: https://t.co/KCqLhxvuLY

#NonprofitMarketing #DonorEngagement #DonorRelation

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What does it mean to be customer obsessed in the age of privacy? #DELVE CEO and Founder, Greg Sobiech tackles this question in our blog post: https://t.co/xSo7rjrieq #DataPrivacy #CustomerCentric

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Delve surveyed CMOs from various #global industries. Their responses revealed some powerful insights:
#CMOs recognize their roles are changing.
#Marketing leaders are under-prioritizing personalization.

Ready to read more? Click the link https://t.co/0lYGQBr6Yr

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Exciting changes are coming to #GoogleAds, and the platform's new display is just the tip of the iceberg. Learn more: https://t.co/dWOPvO2UZZ

#Google #AISearch

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#CMOs, your peers told us they see many benefits of using #firstpartydata in their #marketingstrategy. Are you seeing them too? Let us know in the comments ⬇️ and download our CMO Survey for more background info: https://t.co/iVvde33IFc

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As third-party cookies go away, #CMOs can lead the charge in driving growth and maintaining a competitive advantage through #digitaltransformation and first-party data. Check out our blog post article to learn more: https://t.co/gU2HWeaURD

#MarketingStrategy

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Accurate product recommendations in days not months with Google Cloud Platform's Recommendation AI! Learn more: https://t.co/5vUpt21UYQ

#DigitalMarketing #GoogleCloudPlatform #MarketingAnalytics #MarketingTransformation

[DELVE @DELVEDeeperNow]

The #GoogleAds display is getting a new look and feel. Learn more: https://t.co/QJ2IwL3kfP