Static ads are extremely underrated
Cheaper
Faster to test
Trying new concepts becomes easier
Retargeting existing audiences with an offer
More volume
Most people focus to much on editing a video while the static ad that takes 10 minutes to make in Canva outperforms 3X, welcome.
If you run Ads
Keep the hook as simple as possible
define your icp, and call them right away,
if you trying to sell to plumbers say “Plumbers, the reason you are not getting enough jobs is this”
you don’t have to reinvent the wheel.
Study.
Here are 6 things about running Ads on meta that no one taught you.
1. Faster you fail, faster you learn. Most Ecom brand owners starting out think that running 60 ads its enough, you are in the most competitive market OAT, you will get crushed.
2. The campaign strucure < your creatives. Your creatives matter more than anything most people thing theres a secret to Meta Ads, theres not, just make better ads
3. Your hook sucks. Most important part of an Ad its the hook, you are competing for attention in the most brainrotted society ever, master the hook, and add value
4. You are hungry for a sale. Introducing your product into a cold audience withouth problem agitation, and objection handling will make you bleed money.
5. Calm down. Refreshing your ad campaign every 5 minutes and turning things down or up will only mess up your learning phase. Relax men.
6. Afraid of investing. In business before making you have to give. If you put 20 bucks into an ad a day and expected to print you are fucked, budget its important.
Bonus. Have a strategy before launching allot of founders, just thing that bc their product its good they will be in a yacht in monaco next summer. Execution without thinking will make you broke. Study, and follow.
the secret for AI Ads that print, its that people know its AI, but the copy carries SO well that they dont care and they are actually entertained, study.
I NEVER turn off a losing ad. I don't care if that ad has 0.8 roas.
If it gets a lot of spend + has >80% new visitor %, it's a winning ad.
These ads let me 2x, 3x the budget quickly and scale fast. Meanwhile MOF & BOF targeted creatives convert like crazy and balance the account's roas.
I will never stop preaching this until all of ecom twitter does this. Look at your account from a funnel's perspective.