DP

ecom beginner, ai dabbler

[DP @dendindo]

zero to hero - day 74

I spent today deciding what my next batch is going to test and I came to a conclusion. after that I was mostly researching all the methods and things people add to product pages to lift AOV and CVR. Many ideas have come to mind from all of this and over the next few days i'll be implementing and testing these.

Current ads aren't doing great. just expensive clicks really.. gonna keep testing before making conclusions

[DP @dendindo]

zero to hero - day 73

Quiet day today, was redoing my google campaign as I tried to lower my click cost and that caused me to get 0 traffic there. they are quite expensive, but its high intent traffic I wanna keep for now as I don't really spend much on it.

New batches are still undergoing the weekly test. I was also considering forcing spend, but I did some research and noone really recommends that. I'll rather note down the 'untested' ads which got almost no spend and retest in future batches with different executions as one weak execution that doesn't get spend doesnt prove the angle wrong.

I also reworked my klaviyo flows and will try to incorporate them into the website a bit more by doing a pop up with a discount and try to build the email list that way.

CPM is going down, but CTR is not ideal. I was also thinking about adding 'free shipping above X' messaging into the add and similar as it might trigger clicks, but yeah will need to test all that.

[DP @dendindo]

zero to hero - day 72

nothing much today, waiting to get data from the latest batch. CPM is high, but looking a bit better.

no sales today, it's tough to get any with just $100/day.

I'm a bit on the fence ab the niche I picked, but i'll keep working hard instead of giving up.

[DP @dendindo]

zero to hero - day 71

my latest batch was looking great. yesterday i managed to get CPM under $20. but it's back up today so I am not sure what to make of that.

Working on better order tracking today and also analyzing data from the first few batches which are now all turned off.

I also launched a new batch. testing 3 different sub avatars with the same execution.

Also thinking I might have to increase budget as $100 a day is very little to get any sales, but I have to do math on this.

Other than that I see progress and I am learning, so all is fine.

[DP @dendindo]

zero to hero - day 70

My latest batch is looking promising while I am preparing the next one. I also want to look into offer ads, I will test that after my next batch.

Keeping testing and experimenting.. most important is that I am learning a lot.

[DP @dendindo]

zero to hero - day 69

I've been focusing on reviewing my systems and backfilling my dashboard today. also making it clearer.

my current batch is live for almost a day, so while keeping it live, I wanted to get my system in check before continuing on preparing more sub avatars and angles for them.

my next batch will be testing 3 different sub avatars with an angle for each. I believe at my current stage it's important to spread out and test as many sub avatars as possible and once one has potential, go deeper on that one. instead of focusing on a single sub avatar, let alone a single angle.

Based on my current data (eventhough it's not much), my issue is ads. CPM and CTR are shit, so I first want to focus on this, as my cart and checkout % are decent.

[DP @dendindo]

@EcomTable What platform is this pls?

[DP @dendindo]

zero to hero - day 60-68

I was on vacation this week, hence why these days are bundled up into a single post.

I still did plenty of work and realized quite a few things:

- reworked the website (home page, product page) with lifestyle imagery infographics and improved product explanatory blocks etc...

- I tested lifestyle image ads and diff ads but I quickly realized my testing was not what I should be doing. I need to be testing different angles of different sub avatars and instead I went super narrow and deep into one angle which wasn't even proven to be winning at all and I was just trying to change the creative while keeping the same messaging. now that I realized it. I took a step back and I am restarting testing, while turning off the previous ads.

- as for the previous ads, they aren't great. got some sales, but CPM is very high, clicks aren't ideal and I haven't found my winner, but yeah I haven't tested much as stated above and I have a lot of things I wanna test. so will be busy.

Overall I am learning a lot and making steady progress everyday and that's ultimately what matters most to me.

[DP @dendindo]

zero to hero - day 59

Loads of work today and a lot of confusion.

Got some more sales which is nice. but my metrics aren't good. it's now been a few days since starting and the issue is i don't fully understand the data I am seeing and what to do with it. like CPM is too high, but what do i do to change that? so I am trying to learn and see what to do now and I've decided to test different executions and variations of the best performing ad. to see if there's a better way to express the message.

Also trying to figure out AI imagery again as it honestly pisses me off that I am unable to make really nice scenery lifestyle imagery with AI due to detail problems with the product. however I need to decide whether 100% accuracy is required if people will click anyway - will need to test this.

I feel like my head is gonna explode with all these new things and concepts to do, but I need to take it slowly step by step. Fixing the main system gaps and then testing and learning...

[DP @dendindo]

zero to hero - day 58

still letting my initial 3 ads alone for now.

while that's happening I am working on the social media stuff, pushed my first post today on both platforms and I am thinking about the best ways to get actual lifestyle photos ready and more creative.

even with the best AI models, I still believe human insight and ideas are mandatory. I notice it a lot when I try to get AI to give me some ad variations and it's simply not what i'd consider up to par. I have to give it ideas myself adn it just executes them.

We'll see what the next days bring, but I don't want to rush anything. I wanna give the ads time to get data and meta to learn properly and not change stuff just for the sake of feeling like i am doing something.

[DP @dendindo]

zero to hero - day 57

Got my first order.. I woke up and saw it. I am very happy about it and excited as yes it's just one order. but i am currently not running any crazy offers or sales or discount codes, so it's like a raw sale.

Other than that I am just observing the data and letting meta cook..

Tomorrow I will be working on my social media accounts. getting some posts ready so it's not just blank and get some activity in.

[DP @dendindo]

zero to hero - day 48-56

I have finally launched my brand.

These 8 days have been relentless testing and final checks of everything. I was also going to do something like a real order test and wait for it to get delivered and all that, but I decided that I don't wanna wait another 2 weeks, it's already been long enough so yesterday I was like that's it. built the campaign and launched my ads.

Things are looking fine, ads are approved and are getting spend. Leaving stuff alone for the next few days to let meta get data and then i'll explore and see what needs to be done based on the results.

I already have quite a few tests and changes in mind, but I don't wanna mess with the ads at this moment.

it's too soon for metrics but I do not have my first order yet. I have one atc tho!

Now that I've launched I will hopefully start posting updates everyday

[DP @dendindo]

@EcomKostnchko_ well done!

[DP @dendindo]

zero to hero - day 26-47

Long time no see..

This waiting game is exhausting, but finally got some updates so here's what the current situation is like:

Product production + packaging got finished. Inspection of the batch has been completed and it has finally arrived at the 3PL warehouse. During that time I have been making sure everything is launch ready and hopefully on sunday ill be able to do my test order to see if everything works properly.

I have also been exploring and learning a bit about other ad platforms such as google, tiktok, youtube. mostly to be aware how they work and perform so when I decide to introduce them to by brand, i'll have a general idea. However I just wanna start with meta as I believe it's smarter to start with a single platform, learn the basics properly and understand it and then add more rather than diving into many multiple ones without knowing whats going on.

launch is very close and I can't wait to start posting more with actual updates.

[DP @dendindo]

zero to hero - day 17-25

I have been travelling home in the last couple of days and doing minimal work reviewing email flows and making sure everything is in order.

Since most days would just be me saying 'not much work today'. I decided to not post daily but bundle it up until I launch.

I was informed that my product should be ready in around 8-9 days. so hopefully by then I start moving faster.

[DP @dendindo]

zero to hero - day 16

same deal as yesterday. today was my birthday so I was completely off aswell, good day to reset a little bit. the next days will look the same as I am going on a short trip, no harm done tho as I am in the waiting phase..

[DP @dendindo]

zero to hero - day 15

not much of an update, tidied up some stale database inputs of my checklist and made sure everything is genuinely blocked.

So it’s a waiting game. Good timing as I’m celebrating being a year older, so can relax.

[DP @dendindo]

zero to hero - day 14

Well I entered the slow period where everything is p much waiting till my inventory arrives at the 3PL and I can do live testing and final polishing. I’ve pretty much done everything there is to do until then so I’m just gonna chill and do a few hours a day of competition research and writing down ideas for future ads. But i dont wanna go too deep on getting 20 ads ready or something. I wanna test with the initial batch and see how those perform so once I have the data i dont have to rework the 20 based on something I learned.

[DP @dendindo]

zero to hero - day 14

Quiet friday.. Good news is that production is finished and I am only finilizing some administrative and paperwork stuff. Tomorrow I plan to going over my pre-launch checklist and seeing what's still yet to be completed and work on it if it's unblocked.

Have a nice weekend ahead.

[DP @dendindo]

zero to hero - day 13

Not much happened today, mostly speaking with my supplier right now and finalizing packaging and compliance things. Very boring work, however once it's done, it's done. So this is what I am pushing through right now.

Also setting up my dgx spark with qwen3.8 atm, I'll document this in a separate post once it's done outside of this journal.

I hope launch is right around the corner.