I've started a new series called Influence Beyond Virality.
It's built around a question I couldn't stop thinking about.
What's the point of being seen if nobody is changed by it.
Episode 1 is live.
I'd love your feedback.
Virality gets you seen. Influence gets you remembered.
You can copy a creator's hooks, transitions, captions, and editing style and still fail to get their results.
Why?
Because you're copying the outcome without understanding the process.
This is cargo cult thinking.
Study why their content works before copying how it looks.
The difference matters.
There’s no one more obsessed about the creator economy than @StevenBartlett
He's betting his entire business on one idea: A creator with an audience shouldn't stay just a creator.
They should own something. A brand. A company. A legacy that outlives the content.
Now he's put $400M behind that obsession.
Personally, I get it and I came by it the hard way.
I grew up in a country where I had no connections or handouts. An iPhone 12pro camera gave me 1M+ followers in the last 24 months.
Then I had to work out, with no one to show me, how to turn attention into a company.
That company is Jali Group.
Since then I've helped 2,500+ creators across 40+ countries do the same.
What I'd bring to OBSN & FlightStory is the piece most creators are missing - Community.
A loyal community stays when you step back.
That's what turns a creator into a brand that can’t be ignored.
Would love to have a conversation with the team to share the HOW.
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Day 4: Watching A Man Change.
You don't always need to teach from a place of arrival.
Talk about what you're learning.
Share what you're struggling with.
Document the small things you're doing to get better.
Your honesty might help someone who feels alone in their own journey.
You don't have to have everything figured out to create something meaningful.
I'm beginning to realise that procrastination isn't just making me delay my goals.
It's teaching me to become comfortable with not showing up.
And that's dangerous.
Because the longer you postpone something, the easier it can become to postpone it again.
Sometimes, you don't need another plan.
You need one small action that breaks the pattern.