DEPT®

Pioneering tech and marketing to help brands stay ahead.

[DEPT® @dept_global]

Strong SEO doesn’t guarantee #AIvisibility. Using Adobe LLM Optimizer, we helped a major electronics retailer map AI discovery and ensure that AI systems were able to reliably recommend their content. https://t.co/LLgssmXYhc

[DEPT® @dept_global]

Every trend is an invitation. But brands don’t need to RSVP to all of them.
As #virality becomes easier to chase and harder to sustain, knowing where your brand belongs (and where it doesn’t) is becoming a serious advantage for #brandstrategy. More: https://t.co/EshpExK1qQ

[DEPT® @dept_global]

From pandemic drops to a Cannes Lions Souvenir Shop: how do you turn merch into a full destination?

Head of Brand Design Roanne de Kluizenaar sits down with @creativesalon_ to unpack turning brand culture into personal style.

Full story: https://t.co/ORbxf2v1iI

[DEPT® @dept_global]

This one means a lot. 🧡

Incredibly excited and honored to share that we’ve been named a Leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies.

Full story here: https://t.co/oHoAjJ1ox5

[DEPT® @dept_global]

What if the biggest opportunity in commerce isn’t a new platform, but the content around it? A strong content layer can turn powerful tech into a more relevant, connected customer experience. More: https://t.co/c5nWAwyBwJ

[DEPT® @dept_global]

When the subject is sensitive, how do you build an AI experience people can trust?
Our PanelPicker submission for #SXSW2027 explores how to design conversational AI with safety, governance, & trust built in from day one.
Think it belongs @ SXSW? Vote here: https://t.co/1LAGSfhneI

[DEPT® @dept_global]

AI can’t recommend what it can’t clearly understand. For a global commerce brand, a connected #AEO approach made its story easier for AI to interpret, helping turn stronger discovery into measurable business #growth.

[DEPT® @dept_global]

Consumers have adapted to permanent instability. #BrandStrategy needs to catch up. In the latest from @TheDrum, our Chief Client Officer explains how marketers can (and should) focus on how people spend now, rather than wait for stability to return. More: https://t.co/6W4Y6OiaY4

[DEPT® @dept_global]

Growth that impacts. Impact that grows. 🧡
Still haven't read our latest #ImpactReport? Don’t miss out, it contains our biggest insights and lessons we learned while demonstrating that business ambition and impact goals aren’t mutually exclusive. #bcorp
https://t.co/swMFubWAuA

[DEPT® @dept_global]

When likes, comments, saves, and shares all count the same, it's easy to optimize for the wrong outcomes. Different creators drive different kinds of engagement—and value. More on creating a better way of measuring #creatorimpact 🔽 https://t.co/jPBCtLqOgN

[DEPT® @dept_global]

7 days left to submit to #DEMOFestival 2027. Got 10 seconds of #motiondesign? Submit yours by 31 July! More info from our team at @studiodumbar here: https://t.co/Ehly37loeS

[DEPT® @dept_global]

AI’s impact on the customer journey was among the biggest topics at #Cannes2026. To explore how brands are responding, our friends at @FortuneMagazine sat down with marketing leaders from OpenAI, Snap, and PwC in the shade of the DEPT® Secret Garden. https://t.co/v3qaFLB88i

[DEPT® @dept_global]

AI made individual tasks faster. But faster tools ≠ transformation.
You need to rebuild your brand’s internal processes with AI in mind from the start. At #Cannes2026, Adrian Fung (CMO, eBay) put it best: Don’t AI-enable the past. AI-invent the future.
https://t.co/XaSdWbXjKo

[DEPT® @dept_global]

Some CEOs think the future is more machine than human. We think differently.
@FinancialTimes's #LessonsinLeadership series used our 2020 Byte acquisition as a case study for retaining top talent during times of change. For us, the trick isn't complicated. https://t.co/2k00t5OrgX

[DEPT® @dept_global]

Most #CannesLions hotspots served rosé. We served the city’s hottest souvenirs in an iconic orange bag. 🧡 With 500+ check-ins, daily queues and croissant keychains flying off the shelves, the DEPT® #SouvenirShop became one of the Croisette's best worst-kept secrets. 🌴

[DEPT® @dept_global]

Professional #sports are defined by their fans. And, for a brand-new team, the only thing more difficult than earning their place on the field is filling the seats surrounding it.
Swipe through to learn how we built a fanbase from scratch. 👉

[DEPT® @dept_global]

What a way to round off Day 2 of #CannesLions at the DEPT® #SecretGarden! 🥐☀️ From creator culture and trust, to community and AI for social good, today’s sessions reminded us that the most powerful ideas start and end with people. See you on Day 3!

[DEPT® @dept_global]

Most agency branding takes a back seat to client work. We do things differently.

This week, we’re bringing the Souvenir Shop to Cannes Lions. A limited-edition collection dropped daily like a fashion release.

More: https://t.co/pCOemjzAKr

#canneslions2026 #madebydept

[DEPT® @dept_global]

52.7% of consumers say they feel financially confident. 55.5% are cutting back on non-essentials. Confidence has stopped predicting behaviour, and that changes everything for marketers’ #2026strategy. More from DEPT®'s Andrew Dimitriou in Creative Salon: https://t.co/ul1W5FCITC

[DEPT® @dept_global]

We helped create an AI-powered #innovationincubator for students, built to support ideas at every stage. Four AI mentors. Four distinct roles. One goal: help ideas move forward with more confidence. More: https://t.co/JzR0zRgopn