Chidera Umeadi

[Chidera Umeadi @derah_chi]

From grumpily waking up at 4 to feeling giddy and being all smiles by evening.

What a day!

God is truly a girl dad🤭🤭🥰

[Chidera Umeadi @derah_chi]

Freelancing vs 9-5

Choose your best fighter and why

[Chidera Umeadi @derah_chi]

@GoldilocksOrbit I'll be sure to check it out. Thank you!

[Chidera Umeadi @derah_chi]

This week I've been studying how strong brands use content pillars.

I've realized that for most brands, content pillars aren't just content categories. They are a brand's core areas of credibility (i.e., the themes they want to consistently own in their audience's mind)

[Chidera Umeadi @derah_chi]

You stop asking "what should I post today?" and start asking "does this fit what I'm building?"

Have you ever defined your content pillars — or are you figuring it out as you go?
#ContentMarketing #BuildInPublic

[Chidera Umeadi @derah_chi]

Everything else flows from them.
I've been mapping my own. Still refining, but I find that having even a rough version makes content decisions much easier.

[Chidera Umeadi @derah_chi]

It's about what you do after you miss.

You come back. You keep building
So, I'm back.

Still learning. Still sharing.

#ContentMarketing #BuildInPublic

[Chidera Umeadi @derah_chi]

Funny how the person learning about content strategy disappeared from posting for weeks🙈🙈

There's really no dramatic reason. Life happened, and I let the gap grow.

However, I've learned that consistency is not about never missing.

[Chidera Umeadi @derah_chi]

More content isn't always better. More intentional content usually is.

#ContentMarketing #BuildInPublic #ContentStrategy

[Chidera Umeadi @derah_chi]

I've been doing some unlearning the last couple of days.

I used to think more content automatically led to better results.

I'm starting to see now that it's not just about how much you post.

It's also about how aligned your content is with a clear goal.

[Chidera Umeadi @derah_chi]

@Edi_makuu https://t.co/xD7pcDI3le

[Chidera Umeadi @derah_chi]

Clarity about who the content is for.

Clarity about what the content is trying to achieve.

Clarity about what the brand wants to be known for.

When those things are clear, writing becomes much easier.

#ContentStrategy #ContentMarketing #BuildinPublic #TWAcademy

[Chidera Umeadi @derah_chi]

Most people think content marketing is about writing better.

But the more I learn about content strategy, the more I realise that’s not the real problem.

The real problem is clarity.

[Chidera Umeadi @derah_chi]

I’d love to hear from you:

Do you audit your brand before creating content?

Or do you usually start posting first and adjust later?

Still learning, but the deeper I go, the clearer this becomes.

#ContentMarketing #BuildInPublic #TWAcademy

[Chidera Umeadi @derah_chi]

Still on content strategy...

Strategy isn’t just about social media posts — it shapes everything a brand communicates online.

The goal isn’t to create content everywhere.

[Chidera Umeadi @derah_chi]

It’s about knowing where the brand stands before deciding what to say.

Content without strategy is just noise.
Structure is what turns content into an asset.

[Chidera Umeadi @derah_chi]

I’m curious though 🤔:

How do you organize content ideas for your brand? Do you use pillars, clusters, or something else?

#ContentMarketing #BuildInPublic #TWAcademy

[Chidera Umeadi @derah_chi]

Yesterday, I shared that content strategy starts with understanding the audience.

The next step?

Structuring your content so it actually delivers on that understanding.

[Chidera Umeadi @derah_chi]

Having pillars and clusters does two things:

• Keeps your content focused
• Creates a system for generating ideas consistently

Structure isn’t just for organization — it’s what turns your audience research into actionable content.