@amymichellems Although a targeting latency issue I often think of this with a McLuhan lens; “Do you know that most people read ads about things they already own? They don’t read ads to buy things, but to feel reassured that they have already bought the right thing.” https://t.co/xoLI6c5uMP
Paralympians are finally getting live primetime coverage this year. So we showed what happens when they get the platform they deserve, and inevitably become icons of pop-culture.
Fun work for a great client, and a huge personal highlight to have @QOTSA join the campaign.