derek walker

I'm chief instigator, janitor, secretary and mailroom person for brown and browner advertising.

[derek walker @dereklwalker]

@FrankoIppolito People tend to sell too hard on Linkedin. Or they are trying to display their brilliance and intelligence.

We refuse to have a conversation with each other.

[derek walker @dereklwalker]

We are simply not that interesting.

Yeah, I said it.

Linkedin isn't broken. It is a mirror, showing how copulating boring some of us are. Dare I say, it shows how uncreative folks really are. I do.

Say something interesting, engaging. Stop telling me you're creative. Prove it.

[derek walker @dereklwalker]

@berniev It is a mirror. Especially if you're in marketing or advertising or sales. It reflects your ability to reach, move and engage people.

That is the reality of Linkedin. It shows you how good you are at the job of engaging people.

Linkedin is a tool. How it is used is the issue.

[derek walker @dereklwalker]

@janthonylong And arrogant.

[derek walker @dereklwalker]

I may have been the reason a few agencies no longer have "open door" policies.

I know that one agency president regretted it for sure.

Hey, he used to brag that he was smarter than adv. people because he graduated from a Ivy League school.

I wanted to see if he was

He was not

[derek walker @dereklwalker]

@jeffr0 Hater.

[derek walker @dereklwalker]

@Craigs2Creative Lee Sloan, a former creative director, upon seeing a account service person had attempted to rewrite a copywriter's copy said, "don't say a word when we rewrite your briefs, and from on we will be doing that."

And he did rewrite them to make a point. His briefs were better.

[derek walker @dereklwalker]

Ever notice that there can be too many cooks in the kitchen; too many chiefs and not enough Indians; but never too many people trying to contribute creatively on a projects.

Aim straight.

[derek walker @dereklwalker]

@Craigs2Creative It would go like...

[derek walker @dereklwalker]

@Schwartzie14

[derek walker @dereklwalker]

@nosenkoscott Naw, listening to a friend on the client side, who is frustrated with the progress of a rollout because as he put it, "there are too many 'copulating' cooks in the kitchen, and none of them know how to season things."

That triggered a thought.

[derek walker @dereklwalker]

@MoveBravely Agreed.

I doubt that they know what they need to be fighting for, and that is the fault of those older than them.

[derek walker @dereklwalker]

Advertising, the industry has never loved me as much as I love advertising, the craft.

Not even close.

But because I was free to create and be creative, I am thankful.

I wish that this opportunity was at the core of adv. today like it once was.

You deserve a better industry.

[derek walker @dereklwalker]

@johnnieego @liseymacd @hwinkler4real "The Thing"

[derek walker @dereklwalker]

@johnnieego @liseymacd @hwinkler4real Not a black and white movie.

[derek walker @dereklwalker]

@FrankoIppolito Great for them and you!

And this should not be an exception to how leadership feels - it should be the rule.

[derek walker @dereklwalker]

If there's not one concept in the internal meeting that has someone asking, "what the copulation," the creatives are self editing.

And you don't want that.

The creatives have been so beat down that they've finally surrendered to "safe" - they are sort of phoning it in.

[derek walker @dereklwalker]

@liseymacd @hwinkler4real The Day The Earth Stood Still

[Lisl Macdonald FRSA @liseymacd]

My thinking and writing are 100% artisanal, hand-crafted, small-batch, limited edition, and bespoke.
Perfect? No.
But by me.