Ravi Desai

UX, CRO, Ecom

[Ravi Desai @desairavi90]

@garyvee @deveshkhanal @benjihyam what do you say?

[Ravi Desai @desairavi90]

@hridoyreh Why SEO Wins is repeating 5 times?

[Ravi Desai @desairavi90]

@KanishDigital @nikunjtaneja_ I would recommend AB test all the ideas if you transactions instead of added them directly. In my experience sticky add to cart depends on brand to brand sometime it works and sometime it hurt. here is the recent test.

[Ravi Desai @desairavi90]

@nikunjtaneja_ - Optimize your Hero section on mobile. Add messaging, CTA, etc. make it eye catchy.
- Since you have only few things as category add Linkbar on mobile

[Ravi Desai @desairavi90]

@RohanPaliwal7 Does it help RTO thing?

[Ravi Desai @desairavi90]

@FynCas Want

[Ravi Desai @desairavi90]

@adriankuleszo Is that 14' mac pro? Which model is that

[Ravi Desai @desairavi90]

@prachiruns So nice and crisp quality. What is your setup including lightning

[Ravi Desai @desairavi90]

@jspujji Ugc

[Ravi Desai @desairavi90]

@hridoyreh What did you do in terms of seo?

[Ravi Desai @desairavi90]

@Ajain112 Mine is not spending money at all. Chasing support guys for 2 months and still no solution

[Ravi Desai @desairavi90]

@Codie_Sanchez Smb

[Ravi Desai @desairavi90]

@TheDevilesh So good to read!!

[Ravi Desai @desairavi90]

@nia_thinks I am building saas. doing ux and cro for ecom. And my own ecom startup is in pipeline.

[Ravi Desai @desairavi90]

@recap_david Newsletter

[Ravi Desai @desairavi90]

Maybe some revenue loss/gain is coming soon for advertisers and businesses in India.

[Nithin Kamath @Nithin0dha]

In a landmark judgment on May 22, 2026, the Delhi High Court held Google liable for trademark infringement.

The case was between Hindware and Google. The court held that, by allowing competitors of Hindware to purchase the keyword “Hindware” (a trademarked name) through Google Ads, Google enabled trademark infringement. The court said that “Hindware” is not a generic English word but a specific brand trademark. By allowing competitors to place ads on that keyword, Google is enabling competitors to divert traffic that should have legitimately gone to Hindware.

This has been a big challenge for companies, both big and small. Even today, if you search for Zerodha, you will see search results from competitors. This has been happening for well over a decade.

Although it is hard to quantify, we have lost a lot of business to this. Think about what happens. Whenever someone searches for "Zerodha", the traffic should rightfully come to Zerodha. But what often happens is that the first couple of results on Google Search are ads, leading the customer to a competitor's website. In the process, we lose business that should have come to us.

This is made worse by the fact that we do not advertise.

There is also an even more ironic thing here. A lot of brands, just to capture the traffic that should have come to them organically, end up bidding on their own keywords. Think about it. If you own a business and have a trademarked name for your business, you still have to pay Google just to hopefully make your name too expensive for your competition to run ads on it.

But now, thanks to the Delhi High Court judgment, we have the option of taking legal action whenever we come across instances of other companies squatting on our keyword.

The other brilliant part about this judgment is that it levels the playing field. And this matters even more for startups, who are already starved for resources and have the odds stacked against them. The last thing they need is for competitors to bid on their brand keywords and steal their traffic.

This judgment now opens up a route for legal recourse whenever such deceptive practices occur.

While keyword squatting is most visible in Google web results, it is an even bigger problem when it comes to app stores. Whenever someone searches for your brand, the first couple of results, both above and below your app listing, often tend to be those of your competitors. And in the case of app stores, I think the ads are even more problematic. When a user clicks on an app-store ad, they often end up installing an app. That is a much higher-commitment action than clicking on a competitor’s web search result and then just closing the page. Because the user has installed an application, the conversions, at least anecdotally, tend to be much higher.

Again, brands that do not advertise are at the receiving end of this. So I welcome this ruling and hope this changes the unfair norms we've been living by for so long.

[Ravi Desai @desairavi90]

@ChitrakShivalik And maybe Surat → ~2,300 sqft?

[Ravi Desai @desairavi90]

@nickbakeddesign Try Gir Kesar, you would love it.

[Ravi Desai @desairavi90]

@prathamdesigns Wise is best so far. Best exchange rates.

[Ravi Desai @desairavi90]

He owns an Innova and two two-wheelers, and usually travels in 3rd AC on trains. He doesn’t have a farmhouse but does take 1–2 international trips.

The only thing that’s changed is that he now has more free time — and if he doesn’t feel like working, he simply doesn’t.

[Ravi Desai @desairavi90]

Here’s the improved version:

My friend has a net worth of around ₹50 crore and is only 32 years old. He has just one maid who handles dishes and cleaning. He lives in a 3BHK flat in Surat (worth around ₹60 lakh). His wife and mother cook at home.

[Ravi Handa @ravihanda]

As someone who has 10 crore, my own home and a nice car; let me tell you the difference in quality of life between me and a hypothetical me who has 50+ crore.

1 - He lives in a 3 floor house in a posh locality in Jaipur. I live in a flat on outskirts.

2 - He always travels business class / first class. He always stays in the best hotels and suites wherever he is travelling say 50k / day. It is premium economy flights sometimes and mostly economy for me. In terms of hotels, my comfort range is 10-25k / night.

3 - He has a full time nanny, a full time cook, a full time house-help, driver, and a gardener.

I don't even know what I would do if I had 100+ crore.

There are levels to wealth. You can always see the one just above you because those options become available to you. Now whether you move up the wealth ladder or not is mostly a function of luck.

But denying that such gaps exist is incorrect.