The Design Channel breaks through the marketing static. Our integrated communications provide a clear and compelling picture of what sets our clients apart.
TDC created new branding for Capitol Tech, Maryland’s only independent university dedicated to STEM education. Stressing Capitol Tech’s impact on job prospects, the “Charge Up Your Future” branding was applied to a wide range of marketing materials.
@captechu
The six main components of the design thinking framework are Empathize, Define, Ideate, Prototype, Test, & Implement. To learn how to facilitate these elements to address branding and communications challenges, download our free ebook, “Design Thinking” https://t.co/15BlOYCBQs
TDC created a new brand identity and platform for Kids with Food Allergies, one of the nation’s leading organizations helping families cope with food allergies. Our style guide showcased the new branding’s color palette, typography systems, and logo usage.
#kidswithfoodallergies
Turn Your Audiences into Believers and Followers Whether we admit it or not, we all fall under the spell of brands that tap into our particular values, aesthetics, or worldview. Download our White Paper on "Emotional Branding".https://t.co/WWuD96Dh5f
TDC redeveloped the website for Kids with Food Allergies, an organization helping families affected by food allergies. We worked with artist Farida Zaman to develop illustrations of diverse children’s faces that were incorporated into the site.
#kidswithfoodallergies#faridazaman
"In theory, endless options seem appealing. In reality, it can be paralyzing. Studies have shown that a plethora of choices can often lead to a fear of making the wrong or less than optimal choice (literally FOMO)"
➜ Do More With Less In Brand Positioning https://t.co/YxXVvEduYB
𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐢𝐬 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐠𝐫𝐞𝐚𝐭?
Few brands in the sparkling beverage category convey aspirations of adult taste more appealingly than Seagram’s.
#tbt#seagrams#beveragebranding#brandpackaging#gingerale
https://t.co/BGmoewlXXn
Here’s how to ensure that all of the elements that go into building your brand work harmoniously for maximum appeal to your audiences:
https://t.co/jOYkIm5ZfJ