Africa has 1.35M+ designers. The design services market is worth $323 million. Each designer contributed ~$239 in 2024.
A large workforce does not automatically produce a mature industry. Market value also depends on leadership, business integration… 🧵
As you go on about your week starting today, these are 5 humbling realities every true leader must face
1. The sacredness of the responsibility and its impact on society
2. The impact of your choices and the risk of your delusion
3. The matrix of Imperfection
4. The amplified weight of your opinion and voice
5. The enablement of your corporate ego
When you connect these five realities, you see the true, sobering landscape of leadership.
Leadership is the sacred management of human lives, executed through high-stakes choices where you could easily be wrong, utilizing an inherently imperfect team, while speaking with a voice that carries dangerous weight, all while fighting an ecosystem designed to distort your ego.
Africa's design services market generated $323M in 2024. The UK generated $11.85B, and the US, $90B; proving that design becomes infra-structurally valuable through leadership, standards, evidence, and accountability. That is the market Design Lever is building.
#MakeDesignCount
African Designers they said we generated $323 million dollar in 2024 that’s with less infrastructure and a failed government.
There’s room for improvement we can do more🔥
For the role we'd be hiring soon to lead documentation, I won't be hiring someone who simply has the skill to write and then instructing them to document. I would be finding someone who already unbelievably documents their life in ways that almost makes you feel they're crazy.
• moved to the uk as a global talent🇬🇧 • joined a company whose product i started my creative journey with • got recognised as one of the 30 exceptional women in tech & data • started taking my personal brand seriously again • landed my first brand partnership • built my first app solo and shipped it to the app store (200+ downloads 🤍)
onto the next 💐.
At Design Lever, we're building the infrastructure. From executive leadership, to research, to education, to opportunities, because great design should be measured by more than aesthetics, it should move businesses forward…making design count.
#DesignLeadership#AfricanDesign
If African designers are given the same platform and infrastructure other designers in America, Europe and Asia get, they won't see our backs at all.
That time is coming.
32% higher revenue growth. 56% higher returns to shareholders.
McKinsey tracked 300 companies over five years. Companies with strong design leadership consistently outperformed their peers.
#africandesignleadership#makedesigncount
32% higher revenue growth.
56% higher returns to shareholders.
McKinsey tracked 300 companies over 5 years and reported that companies with strong design leadership consistently outperformed their peers.
Design leadership is a secret weapon.
#makedesigncount#infrastructure