Gordon Vaughan

Tweets on all design fields: Cars, Industrial Design, Branding, UI/UX, Human Factors, Fashion, Cities. Aerospace engineer & researcher. Main account: @aeroG

[David Senra @davidsenra]

"Turning a business into an asset, a financial instrument is not interesting to me. I want to make things. I want to build products.

That's what I do, that's what we do. The idea of a business being a financial instrument is anathema to me. It's repellent actually."

—@jasonfried

[𝙲𝚑𝚒𝚌𝚘𝚛𝚢 @steppedenizen]

Lagniappe

Let it not just be a turn of phrase. Let it be our way of life.

A New Orleans Way of Life.
———

Some further thoughts below🧵>>

[Shane Parrish @shaneparrish]

11 Tiny Lessons from my interview with Mark Pincus, founder of @zynga

1. "Great products in the consumer world speak to us on some deep level. They speak to some human instinct or need that we’ve been feeling and it’s been unexpressed or unmet."

2. "Some people have tact and others tell the truth."

3. "I just started writing in a notebook about why my life sucked so badly."

4. "Are there small things and big things that are in my control that I could go do now that I will thank myself for doing later?"

5. "If we’re starting with what if everything goes wrong, you’re playing defense and you’ve lost before you’re even out of the gates."

6. "Our instincts are almost always right and our ideas are usually wrong."

7. "All new fails. It doesn’t mean you don’t do new. Of course not. It means you take a different approach to new, which is you can’t try one new idea because it’s going to fail. You can’t try one new version of your new idea. You have to try many, many variants of each new idea and many new ideas and look in much smaller atomic units of innovation for new."

8. "If you want to be a great product maker, you need to commit to a career of deconstructing and just anytime a new product comes out, be a student of yourself in that experience and what is it that feels great or doesn’t?"

9. "You owe it to yourself to bet on your instinct. You owe it to yourself to lose because of yourself. It's your right to be wrong. You, as a founder, owe it to yourself to control your own destiny."

10. "Too many teams waste time getting to a minimum viable product that they can put out in the market and we don’t have time anymore for that. We need a failure machine at the top of the funnel. We need to get to a minimum idea state that gets vibe coded."

11. "Know your goal, or suffer a death by a thousand compromises."

[Simon Sarris @simonsarris]

People say this all the time but we've had 3 babes in a 2016 Outback for a year and a half and it's been a bit annoying, but fine. You have to buy slim car seats, but that's a lot cheaper than a new car.

Something else is the real reason.

[Cora Harrington @CoraCHarrington]

Was reading about Revolutionary War recruitment strategies (because things were getting dire), and one of the incentives was a FULL suit of clothes. Another was TWO blankets. Really gives insight into how people viewed fabrics and clothing.

[WIRED Science @WIREDScience]

From San Francisco to Stockholm, a new generation of electric ferries is entering passenger service, marking a tipping point for green maritime technology. https://t.co/8xT8NMfb72

[Tyler Rogoway @Aviation_Intel]

Yep... She was hiding on the patch the whole time.

[Pavel Ryzhov @paryzhov]

Just another $126B to get the next set

[Aaron M. Renn 🇺🇸 @aaron_renn]

Fantastic chart that shows the shift in market demand towards nearly new super-prime A+ office space.

[Aaron M. Renn 🇺🇸 @aaron_renn]

Office space vacancy rates are still heading up.

[richard shotton @rshotton]

This approach to safety ads is rare. Most try to shock people into changing their behaviour. But fear-based messages often backfire because of the ostrich effect. This is the finding that, like a metaphorical ostrich, we bury our heads in the sand when a message makes us feel uncomfortable.

Evidence comes from a 2009 study led by Niklas Karlsson from the University of Gothenburg. He found that for every 1% increase in the stock market, investors checked their portfolios 5-6% more. That's because seeing their investments go up made them feel happier. But when their stocks were dropping, they wanted to avoid the pain of loss and so were less likely to check their portfolios.

People follow a simple rule of thumb: they turn towards things that give them pleasure and away from that which causes them pain.

The same applies to safety messages - if the warning is too frightening, people will block it out. Instead, like this West Coast Express ad, it's often better to use humour. That'll make passengers more likely to pay attention and at least that gives you a chance to persuade.

Have you seen any better examples of safety messaging that takes a light-hearted approach?

***

If you'd like to learn more behavioural science insights, sign up to my newsletter, AstroHacks. Each fortnight I look at one bias and explain how you can apply it to business or marketing challenges.

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[Jeremy Wayne Tate @JeremyTate41]

This is one of the oldest wooden doors in Britain

Carved with a Viking longship, figures of Adam and Eve, and dragon-headed iron hinges, the "Viking Door" has hung in St Helen's Church in Yorkshire for nearly 900 years.

[YIMBYLAND @YIMBYLAND]

It may not look like your city, but Houston’s inner loop is a properly dense urban core.

The interesting part is that unlike any “real city” in the US, all of the new density has been built in the last 20 years and is actually affordable.

[PenPlays @PenPlays_]

Mind boggling that this is the interior of an actual LEGO set

[𝙲𝚑𝚒𝚌𝚘𝚛𝚢 @steppedenizen]

In no small part my ethos, not merely as a Twitter account, but as a person, is to be an agent of optimism, even Faustian striving at times.

I love this place and its people so much.

We have so much potential.

Our best days are still ahead of us.

[𝙲��𝚒𝚌𝚘𝚛𝚢 @steppedenizen]

The psyche of the New Orleanian can not be described accurately, without addressing our intense ..

pessimism.

For better or worse we are the Mecca of “nothing ever happens”

[𝙲𝚑𝚒𝚌𝚘𝚛𝚢 @steppedenizen]

I want to have a difficult conversation with yall..

————

It’s easy to recognize and address the bad propensities and failures of other people. It is difficult to look in the mirror and do so for ourselves.

————-

New Orleans has a problem.. a big problem.

Thread below🧵>>>

[Slashdot @slashdot]

Demand Is Booming For New No Tech, Repairable Tractor https://t.co/nuvkmXuUrQ

[Aaron M. Renn 🇺🇸 @aaron_renn]

"The Stars are joining a rising trend of sports teams anchoring mixed-use developments as franchises seek to juice their revenue beyond the traditional drivers of ticket sales, advertising and television."

[Hampton Prescott @HamptonPrezcott]

This is BY FAR the biggest thing holding boomtowns like Miami back. The supply of private schools and private clubs not growing in proportion to the increased supply of HNWI. Tough to pass up your Fairfield County country club membership to go wait for 15 years at a club in Miami