Desirae Odjick

Product marketer (by way of content marketing) @shopify. Created @halfbanked. Even less chill than you think. Will stop you to say hi to your dog. She/her.

[Desirae Odjick @desiraeo]

Today we shipped one of the biggest projects I’ve worked on in my almost 6 years at Shopify:

Shopify Marketing Tools.

Everything (like, for real) you need to grow your email list and market to them, built right into Shopify.

[Desirae Odjick @desiraeo]

@Shopify I fear I did not screenshot my ultra-competitive 2:05, what a loss, whatever will I do 😂

Honestly was just thrilled all the sparks didn��t blow up the car

[Shopify @Shopify]

wouldn’t it be cool if you could edit images with AI right in Shopify Email?

[Shopify @Shopify]

new favorite trick: sending emails right from the product page

[Shopify @Shopify]

here’s to having more personal chats with customers in 2025

[Desirae Odjick @desiraeo]

Segment triggers aren't just for merchants anymore 🎉

[Shopify Developers @ShopifyDevs]

Build powerful apps with segment triggers

• Access segment events via webhooks
• React to customer segment changes
• Leverage Shopify's segmentation for app logic

[Desirae Odjick @desiraeo]

Segment triggers are now live in Shopify ����

Use templates to automate birthday emails, welcome new VIP customers, or create custom automations that start when someone joins or leaves *any* segment in Shopify

[Shopify @Shopify]

merchants can use new segment triggers to automate marketing campaigns

like a discount that sends when the clock strikes midnight on their customer's birthday

step one: turn on the template

[Shopify @Shopify]

have a customer or two who hasn’t placed an order since last Black Friday? time to get their attention

[Desirae Odjick @desiraeo]

@seempaq See you tomorrow??? I’ll be at the Editions booth in the morning!

[Desirae Odjick @desiraeo]

Choosing a fave Editions feature feels like choosing a fave child…..

But segment triggers 👀

[Patrick Millegan @pmillegan]

Today @shopify we launch New Customer Accounts to Shopify apps!

This enables devs to build apps *directly into the new portal* w/ no added customer login 🙏

Adoption has been HUGE (below) & *the best apps will be up for co-marketing at launch to merchants in 2024* 👀

more👇

[Desirae Odjick @desiraeo]

@_LindsayCraig @shop @shanelle_mullin I make no apologies 🫡

[Desirae Odjick @desiraeo]

@ThomKnepper @Shopify Thank you so much! I love your tutorials too, they’re so thorough!

[Desirae Odjick @desiraeo]

BFCM is coming 👀

Here's how to set up a lead capture form to grow your list while promoting your early access sale using Shopify Forms, segmentation, and @Shopify Email 👇🏻

[Desirae Odjick @desiraeo]

@harleyf @LewisHamilton @Shopify “One of”??? Harley, be serious 😂 THE best!

[Desirae Odjick @desiraeo]

@anandp29 Why are they trying to position it like it’s two variants of NyQuil but they’re both just original flavour AND max strength 😂

CPG is truly a different world

[Desirae Odjick @desiraeo]

@thejonlewis Same

[🏹Hi Lea! 🏹 @MadAmour13]

Me reporting on Travis Kelce and Taylor Swift to my friends, family, and coworkers.

[Desirae Odjick @desiraeo]

@ianlockhart20 It’s fine here? I like the Watch but otherwise I’m not like, blown away. It’s fine! It’s a phone. I can buy more cases for it!

[Desirae Odjick @desiraeo]

The thing no one tells you about getting an iPhone is the sheer volume of companies who make three-in-one charging stands for your phone, watch, and earbuds who will be the only ads you see, forever