Destination: Growth

Leeds-based marketing consultancy.

[Destination: Growth @destgrowth]

We had a great time at our marketing clinic last night. Find out about our next general networking event here: https://t.co/ALM1HIN0Fg

[Destination: Growth @destgrowth]

Video is great. Try to have at least one on your homepage. Visitors will find your site more engaging if it is more than just text

[Destination: Growth @destgrowth]

Your website should be clear, smooth and easy to use. Test it and remove all barriers to purchasing. #ecommerce #WebsiteDesign

[Destination: Growth @destgrowth]

Your contact details should always be in the top right hand corner of your site. That is where the eye looks first #marketing #websites

[Destination: Growth @destgrowth]

The more #marketing elements in your testing process, the more profitable your marketing will become

[Destination: Growth @destgrowth]

Use imperative verbs in the tabs of your navigation bar in order to push your visitor into an action mindset #marketing

[Destination: Growth @destgrowth]

Split-testing your web pages will put you in the top 1% of online businesses. Google Optimizer can help you do this #marketing

[Destination: Growth @destgrowth]

In e-commerce and beyond, you should focus on reducing your attrition rate by improving each page in the sales funnel #marketing

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Think deeply about the true motivations of your customers and write copy that appeals to those inner desires #marketing

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Your entire website should revolve around a simple idea - to get your visitor to complete a desired action #marketing

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Whenever your business model changes, your #brand should change to reflect it

[Destination: Growth @destgrowth]

Your #branding across all channels should be visually consistent. This helps customers and prospects remember you.

[Destination: Growth @destgrowth]

Your customer wants an outcome, not a product or service. How will you communicate this outcome effectively? #marketing

[Destination: Growth @destgrowth]

DO NOT USE STOCK PHOTOGRAPHY. It is clichéd and will not help your #brand stand out.

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The aim of #marketing is to know and understand the customer so well that the product sells itself - Peter Drucker

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Your competitors are there for a reason - to show you how to position yourself! #marketing

[Destination: Growth @destgrowth]

#Marketing is about top of mind awareness and trust. A minimum (e.g. 15-25%) of #SMM content should be directly promotional

[Destination: Growth @destgrowth]

After purchase, the 'thank you' page should always include related products. Their credit card is in front of them! #ecommerce #marketing

[BBC Newsnight @BBCNewsnight]

Why are people so angry? Blame modernity, says Indian author Pankaj Mishra #viewsnight

[Destination: Growth @destgrowth]

If you are using a broad match type ensure you are using lots of negatives to stop the flow of irrelevant traffic #PPC