Emma Blake

iOS dev + digital marketer. Making games, lifestyle apps & AI-powered web tools. Founder of WhichCapsule. Building in public ☕

[Emma Blake @devEmmaBlake]

Quick experiment: ask ChatGPT for the best [whatever you sell] in your city.

Are you in the answer? Is your competitor?

That's exactly what the tool I'm building checks, plus why you're missing and how to fix it. Still early, but it's getting real.

What would you want it to tell you first?

[Emma Blake @devEmmaBlake]

Wait... Nespresso is killing its compostable paper capsules.

Turns out the coffee only stayed fresh about 4 weeks after opening, and people just weren't into them. Back to aluminum only.

They were Europe-only, so most of us never even saw one. Would you have switched?

#Nespresso

[Emma Blake @devEmmaBlake]

Genuine question for anyone who shops online...

If you found out the product photos were AI-generated, would you still buy?

Or is that an instant close-the-tab for you?

[Emma Blake @devEmmaBlake]

A guy answered an AI job interviewer with pure gibberish until it basically gave up on him 😂

Funny... but for a lot of people, talking to a camera (AI or human) is genuinely terrifying.

That's what I'm building right now. An app to rehearse calls and interviews before they happen. Would you use something like that?

[Emma Blake @devEmmaBlake]

Last day of Prime Big Deal Days and the Vertuo Pop+ is down to $99 on Amazon 👀

Honestly, if you've been on the fence about Nespresso, that's the price I'd jump at.

Not sure if Vertuo or Original fits you? https://t.co/doCB04QZJd figures it out in 7 quick questions.

#Nespresso #Vertuo

[Emma Blake @devEmmaBlake]

TikTok just put an AI shopping assistant in the For You feed.

So AI isn't just answering questions anymore... it's picking what we buy.

That's why I'm building a tool that shows how visible your business is to AI. Because if AI can't find you, it can't recommend you.

[Emma Blake @devEmmaBlake]

Wait... Nespresso x Swarovski is real.

A crystal CitiZ, Blueberry Cheesecake and Hazelnut Brownie pods, and an advent calendar 💎

Would you buy the sparkly machine or just the coffee?

#Nespresso #Swarovski

[Emma Blake @devEmmaBlake]

Prime Big Deal Days is live and I already have 14 tabs open 😅

Be honest... what's the one thing you ALWAYS end up buying on Prime Day?

[Emma Blake @devEmmaBlake]

@acecreamu 100% agree. A score going up inside the tool doesn't mean much if you're still not showing up in the actual AI answers. Tracking the same prompts before and after each fix is on my list... would that be the part you'd care about most?

[Emma Blake @devEmmaBlake]

Google Search Console now shows performance from generative AI results.

Perfect timing.

I’ve been working heavily on GEO lately, and after seeing the impact of those changes, I decided to turn what I learned into a web app.

It analyzes your website and content, shows how well it’s optimized for GEO, and tells you what needs to change to improve your visibility in AI search.

Building it now. Very soon. 👀

[Emma Blake @devEmmaBlake]

Hot take: Claude is quietly winning right now.

Fable 5.5 is the first model in a while where I stopped double checking everything it gives me. Coding, writing, long tasks... it just gets it.

If OpenAI doesn't drop something big soon, Anthropic is going to stay ahead for a long time.

[Emma Blake @devEmmaBlake]

Bought a Nespresso and now staring at 40+ capsules like 👀

That's literally why I built https://t.co/doCB04RxyL

7 quick questions and it tells you which machine fits you, or which pods to try next based on the ones you already love. Takes 30 seconds.

Try it and tell me what it got right (or wrong)

[Emma Blake @devEmmaBlake]

Google Search Console now shows performance from generative AI results.

Perfect timing.

I’ve been working heavily on GEO lately, and after seeing the impact of those changes, I decided to turn what I learned into a web app.

It analyzes your website and content, shows how well it’s optimized for GEO, and tells you what needs to change to improve your visibility in AI search.

Building it now. Very soon. 👀

[Emma Blake @devEmmaBlake]

☕️ https://t.co/BtiPIxtsz1 → 1M visitors
https://t.co/doCB04QZJd

👁️ Veiled Horrors → 1M views
https://t.co/qqTyajU9Sn…

🎵 Velvet Rewind Sounds → 1M streams
https://t.co/5hoaLRWvKK…

𝕏 This account → 1M followers

Different projects. Same mindset: build, publish, improve, repeat.

I’m putting this here so I can come back to it when the numbers become real.

1,000,000. Let’s see which one gets there first.

[Emma Blake @devEmmaBlake]

@Spotify https://t.co/R0oG2VBApv

[Emma Blake @devEmmaBlake]

@Henryf1w 👇☕️🤠https://t.co/GSYUW97eBb

[Emma Blake @devEmmaBlake]

I built https://t.co/xPWwXf2RGR for two questions I kept hearing from coffee lovers: “Which machine fits me?” and “Which capsule will I actually enjoy?” ☕️

Take a quick quiz to find your match. Try it and tell me what you’d improve or add 👇

#Nespresso #illy #Lavazza

[Emma Blake @devEmmaBlake]

Nespresso drinker? Give me 30 seconds. ☕️

I built https://t.co/doCB04QZJd to answer two questions: “Which Nespresso machine actually fits me?” and “Which capsule should I try next?”

Take the quick quiz, get your personalized matches, and skip the endless scrolling.

30 seconds. Your coffee match. #nespresso #vertuo

[Emma Blake @devEmmaBlake]

Move on

[Emma Blake @devEmmaBlake]

@boardyai Right now I’m focusing mostly on X, YouTube and organic Google traffic. I’m trying to grow it without paid ads first and see which channel brings people who actually use the quizzes, not just visit the site. Still very early, so I’m testing pretty much everything 😅

[Emma Blake @devEmmaBlake]

For example, if you’re thinking about buying a Nespresso machine but have no idea which one actually fits your needs, the site asks you 7 quick questions and gives you a personalized list of machines.

Already have a machine? If there’s a capsule you love, you can find similar alternatives or take the capsule quiz to discover new ones that match your taste.

My goal is to turn WhichCapsule into a place capsule coffee lovers actually keep coming back to. ☕️

Machine and capsule reviews, ratings, and user accounts are already planned and ready to go — but first, we need to grow a little. 🚀