How I landed my current job.👀
~ A thread on efficiently applying to jobs, standing out as a candidate, and making the most of your search.
~ I've also used the following framework to land jobs at LinkedIn & Snap.
Let's dig in.
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In 5 years, all of the smartest founders will be building their own in-house influencers.
Here's what I mean (and how you can get ahead):
The current model includes paying creators/influencers for individual posts, referrals, or longer contracts that pay for set amount of promo over a set duration of time.
I love what Ridge did with @MKBHD.
They brought him on as "Chief Creative Partner".
Acknowledging that he has massive distribution, product expertise, and can bring a ton of great ideas to the company.
I'm assuming he got a mix of cash/salary + equity in the company.
This model makes a ton of sense.
Both parties are incentivized in the long run (vs short term bursts of promo for cash).
I believe we will see a lot more of this in the future, PLUS, more founders trying to build up their own influencers in-house.
The smartest ones will realize that building their personal socials, while encouraging their employees to do the same is the way to go.
It’s already happening now.
But I'm seeing very few companies do it well.
TLDR:
Empower your employees to build their social presence.
Tap into those audiences for key company announcements.
Build a culture around this so that net new employees can replenish the distribution when people inevitably leave.
Don't be upset when employees leave.
On top of this, you should be focusing heavily on building your founder account.
Ask yourself...
Will having 50,000-100,000 engaged followers (within your niche) help drive long-term success for your company?
Odds are, yes.
So then go and build your audience.
"First time founders focus on product, second time founders focus on distribution." - @justinkan
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It would be against their interest to dillute and introduce competition.
Don't be sheep.
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Good luck
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