creator math that breaks most people's brains:
10 sales at $49 = $490
100 sales at $9 = $900
the second number is bigger. so everyone prices at $9.
but 10 customers at $49 take 10x less support, 10x less delivery overhead, and find you via different channels.
when someone buys your product on gumroad:
gumroad has their email.
gumroad has their purchase history.
gumroad decides what emails they see next.
you get the money (minus fees).
gumroad gets the relationship.
that relationship is worth more than the sale.
50K followers, 40 buyers.
800 followers, 300 buyers.
the second creator has a business. the first has an audience.
most creator advice optimizes for reach.
almost none of it is about converting the people already watching.
the most common support ticket for digital product creators:
"I can't find my download link."
it's been 3 years. the checkout flow hasn't changed. the support tickets haven't stopped.
some creators spend 5+ hours a week just resending files.