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Marketing cheat codes I wish I knew when I started out...
1. In most cases it is cheaper to give away something for free to attract visitors than it is to spend money on marketing.
2. The biggest opportunity your competition is probably not leveraging is conversion rate optimization.
3. Making paid ads work is too hard unless you optimize for lifetime value. Add upsells and
4. One of the best upsells is typically offering speed (faster results) or automation (help people achieve the result with less work).
5. Personalization helps boost conversions, but adding too much personalization creates a lot of work and doesn't help that much more with conversions.
6. Running sales and promotions is much more effective if it includes a countdown clock on your website and in your emails.
7. Spend more time updating content than creating it... it's why Wikipedia ranks so well (no one wants to read old content).
8. Free tools generate more traffic than free content.
9. Text-based emails work better than fancy designs. The main reason is the increased deliverability outweighs the conversion drop.
10. Marketing in a niche is expensive as your potential customers are still targeted by large corporations selling generic goods like toothpaste. Go after large markets, not niches.
11. SEO isn't better than paid ads. Paid ads aren't better than social media. Social media isn't better than email... all channels are great. Leverage them for what they are.
Creating a buyer persona is key to building a profitable business. Here's a guide to creating an effective blog post even as a new business
https://t.co/hbcqvRJHgc
My favorite 5 prompts for marketers using Bard.
Prompt #1: Please write a blog post about [insert topic] and include stats while citing sources. Make sure you cover information that most blogs don't talk about.
When you have Bard story tell in the introduction, it keeps the reader engaged.
And with Bard’s vast index, it is easier for them to include nuggets that a lot of blogs don’t talk about.
Prompt #2: Please share interesting stats about SEO that are more recent. Please cite sources.
This prompt gives me ideas for social content, blog posts, and podcast episodes.
Prompt #3: What are trending topics around the subject of [insert topic]?
This is one gives ideas for content. Such as on social media, your blog, and even your podcast.
Prompt #4: What is the press talking about when it comes to [insert topic]?
This prompt helps you figure out what people want to cover right now. Creating content around these topics makes it easier to get backlinks.
You can also contact journalists to see if they want to talk to you about any of those hot topics.
Or you can hit up podcasts to see if they want you as a guest and you can suggest trending topics that the press is covering.
Prompt #5: What are the most popular podcasts that talk about [insert topic]?
This will give you an idea of what podcasts you need to build relationships with and ideally get on.
@bruno_nwogu The last line caught me. "Let's tell a new story about Nigerians who make money online."
Brings to my mind the revolution my business is all about.
You nailed it bro
The 1-5-5-3 technique will help you write threads.
How to use it:
• Identify you '1' customer avarter.
• Research their '5' biggest problem
• Highlight the '5' best solution
• Format with the '3' step formula
I hope this helps.
1. Monitor audience engagement, locations, demographics, devices, etc regularly.
2. Adjust bids positively for high-performing elements and negatively for underperforming ones.
3. Consider excluding ineffective elements from your campaign to enhance overall effectiveness.