@SpotifySwiftie If Ophelia was pre-released, I feel like it won't even debut past 30M.. idk, an album hype is just next level compared to standalone singles in today's climate
@digitalwhvre@Isleswish Lol I'd believe that if they accurately predicted the debut altogether... like you can literally just create a random figure in the middle of the tracking hours and call it an estimate 🤣
🚨| “I Knew It, I Knew You” is out everywhere!
for spotify users here's the playlist that you can stream on loop!
spread it everywhere!
https://t.co/GS9DGfWJ5Y
Writing this song felt like a musical departure and coming home at the same time. Creating something for Jessie was a new challenge and also felt like second nature all at once. And being a @toystory kid from the age of 5 til now… is an adventure I plan to be on, to infinity and beyond.
Thank you to the brilliant Andrew Stanton for imagining me for this, all those years ago when you wrote this newest film. Thank you to the incomparable @RandyNewman or the gorgeous sonic tapestry of songs and scores you’ve meticulously woven over the years. You created the Toy Story musical world, and we are lucky to get to live in it.
By we, I mean myself and my pal @jackantonoff. We wrote this with so much adoration for these characters that made us laugh and helped us learn lessons and think outside the backyard all throughout our childhoods. “I Knew It, I Knew You” from Toy Story 5 is out everywhere now. 🤠🐴
https://t.co/2JaaQvxHjp
It’s a *Toy* Story 🤠
You knew it! My new original song “I Knew It, I Knew You” for Disney and @Pixar’s @toystory 5 will be yours on June 5th. I’ve always dreamed of getting to write for these characters who I’ve adored since I was a 5 year old kid watching the first Toy Story movie. I fell instantly in love with Toy Story 5 when I was lucky enough to see it in its early stages, and I wrote this song as soon as I got home from the screening. Sometimes you just know, right?
You can pre-order now exclusively at https://t.co/NoneI6kxdH and catch Toy Story 5 in theaters June 19th ☁️☁️☁️☁️☁️
"I Knew It, I Knew You," Taylor's original song for @ToyStory 5, is out this Friday! ☁️ Pre-order Collector's Edition CDs, each with unique vocals and production. Available for 48 hours or while supplies last at https://t.co/jkkHlsuMOU.
Disney and @Pixar’s Toy Story 5 in theaters June 19.
It was a Monday in early August 2023. The exhausted truck drivers of Taylor Swift's Eras Tour thought they were heading to a routine production meeting before the Los Angeles shows.
They had no idea what was coming.
Scott Swift walked in. Taylor's father didn't say much—he just began handing out envelopes. When the drivers finally peeked inside, some thought the check said $1,000. Others read $10,000. The third driver stared at his and said out loud: "This has to be a joke."
It wasn't.
$100,000.
Each driver. Nearly 50 of them. The industry standard bonus from the biggest stars? $5,000 to $10,000. Taylor had given them more than ten times that.
But here's what made it matter most: these drivers weren't wealthy. They lived in truck cabs. They hadn't seen their families in 24 weeks. They were people who would never own homes—until now. Until that envelope.
That moment of shock and tears? It was just the beginning.
Across the entire Eras Tour, Taylor quietly handed out $197 million in bonuses. The dancers. The band. The riggers. The lighting and sound technicians. The caterers. Every single person who built the show—they got bonuses, handwritten notes, and wax-sealed letters. When dancers opened theirs on camera in her docuseries, they broke down crying. Some couldn't believe she was real.
"If the tour grosses more, they get more," she explained simply. These people work hard. They deserve it.
But the crew bonuses weren't the only quiet revolution happening.
Starting in March 2023, in every city where the tour touched down, a call came to local food banks. Taylor wanted to donate. No press conference. No announcement. No photo op. One donation fed 75,000 meals. Another provided hundreds of thousands of pounds of fresh produce. Across the tour, the total reached millions of meals—possibly more—all delivered in silence.
She never posted about a single one.
And it wasn't new for her.
In March 2020, when the pandemic locked down the world, Taylor scrolled through social media posts from fans who were breaking. A photographer about to lose everything. A person staring down eviction. She sent direct messages with rent money—$3,000 here, $13,000 there. Some fans got enough for months of bills. She read the Washington Post. She noticed the names. She helped.
She never announced it.
Years later, in October 2025, a two-year-old named Lilah—fighting a cancer so rare that only 58 families in America had ever known it—was filmed by her mother dancing to a Taylor Swift song. Lilah called Taylor her friend. A few days later, the GoFundMe received a $100,000 donation.
The note said: "Sending the biggest hug to my friend, Lilah! Love, Taylor."
Mike Scherkenbach has worked with the wealthiest people in music. He's seen the bonuses. He's seen the behavior. He's watched billionaires guard their money jealously.
What he saw with Taylor was different.
The biggest tour in history grossed $2 billion. The artist behind it became a billionaire from her own songwriting. And then she signed her name onto hundreds of envelopes by hand and sent enough money back to the people who built her dream that they cried opening their letters.
That isn't strategy. That isn't a publicity stunt.
That's what happens when someone, somewhere along the way, remembered what matters.