When someone clicks your link inside Instagram or TikTok, they get this broken little in-app browser. No saved passwords. No Apple Pay. Checkout just dies. You never even see it happen.
Nullmark fixes it with one link swap. Same phone, same page, completely different result.
$56 lifetime. No subscription. https://t.co/kF7FOqI8EO
just imagine for a day that your app idea is completely wrong. let go of what you think users want.
build the opposite feature. force yourself to see the product through the eyes of someone who would never download it.
no one talks about the mindset shift that happens when you actually start shipping. where you stop trying to look busy and just want to be building.
you want to be focused and completely unavailable to anything that isn't moving the needle.
one of the biggest mistakes i made early on when building apps. doing the right thing, but:
1) shipping at the wrong stage
2) not enough iterations
3) for not long enough
that's why contextual advice always wins over generic takes.
honestly i'm bad at shipping fast. here's how i cope and my 5-step process for actually building the right thing:
1) wake up before you open slack or twitter. notifications are the focus killer.
2) grab a coffee and open a blank doc - no ide, no code yet.
3) write down the 2-3 features making you most anxious to ship. they're the ones you keep pushing.
most important usually = most uncomfortable.
4) for each one, ask:
- "if this shipped today, would everything else feel smaller?"
- "is this the thing actually driving revenue or just busywork?"
5) block 2-3 hours on ONE of them. not 10 minutes between deploys.
one block. revenuemaxxing doesn't come from multitasking.
if you get distracted, don't spiral. just come back to the one thing.
that's the whole process.
first came the (1) build-everything-yourself era
then came the (2) no-code toolstacking era
we are now entering the (3) ai-maxxing era
few understand now. many will soon.
no one talks about the mindset shift that happens when you actually start shipping. where you stop trying to look busy and just want to be building.
you want to be focused and completely unavailable to anything that isn't moving the needle.
@neet_sol nah fr that final post is gonna be some corporate word salad about "exciting new chapters" and i can't wait to witness it 😭
productivitymaxxing by daydreaming about linkedin's death is valid tbh