After nearly 2 years of running a solo business, I’m stopping (for now)..
I don’t regret a thing. Genuinely.
But I have ~3 months of savings left lol
So now I’m looking for reliable income.
I’m… seeking… a… job! The horror!
Last 20 months:
- I sold my car (didn’t use it tbf)
- I’ve been STRESSED.
- I didn’t ‘make it’.
Yet.. it’s more of an ego thing. I’m not bothered about the savings I burned.
I’m bothered that my first go at solo entrepreneurship didn’t pan out as well as I imagined..
But. There’s always a but.
This is not the end.
My plan: get a short term contract gig, build up savings, and have another go at this.
More security. Fresh mind..
Lots of learnings.
Sooo.. what next?
1/ My marketing agency
I’m not taking on new clients for my LinkedIn marketing work in public service.
🚨 but I’m still serving existing clients or ones who are close to signing up.
2/ Job search
Interviewing for 3-6 month contracting roles.
They’re consulting gigs: Change & Transformation, Operating Model design, Financial Services advisory, Enterprise Sales, Technology Strategy
All the corporate words.
3/ Advisory calls
I’ve 14 years experience working in global banks, investment firms, fintechs, and B2B tech startups. I’ve seen vendor pitches fail, succeed, and everything in between.
I know how to sell to financial service enterprises and tech companies.
And the most stupid part of this? I’ve never sold this advice. Madness.
So if you’re a startup founder selling services or products to mid / large enterprises, and you want advice on:
- how to pitch to C-suite folks
- which decision makers to target
- how to navigate internal bureaucracies
I’m offering 1 hour consults for $50
I’ll share my knowledge to help you get 1 step closer to winning a vendor pitch, landing a call with a CTO, or pricing your proposal. (Among other things ofc)
Feel free to dm if interested!
Thanks for reading anyways.. I’m sure we’ll speak again v soon 😎
After nearly 2 years of running a solo business, I’m stopping (for now)..
I don’t regret a thing. Genuinely.
But I have ~3 months of savings left lol
So now I’m looking for reliable income.
I’m… seeking… a… job! The horror!
Last 20 months:
- I sold my car (didn’t use it tbf)
- I’ve been STRESSED.
- I didn’t ‘make it’.
Yet.. it’s more of an ego thing. I’m not bothered about the savings I burned.
I’m bothered that my first go at solo entrepreneurship didn’t pan out as well as I imagined..
But. There’s always a but.
This is not the end.
My plan: get a short term contract gig, build up savings, and have another go at this.
More security. Fresh mind..
Lots of learnings.
Sooo.. what next?
1/ My marketing agency
I’m not taking on new clients for my LinkedIn marketing work in public service.
🚨 but I’m still serving existing clients or ones who are close to signing up.
2/ Job search
Interviewing for 3-6 month contracting roles.
They’re consulting gigs: Change & Transformation, Operating Model design, Financial Services advisory, Enterprise Sales, Technology Strategy
All the corporate words.
3/ Advisory calls
I’ve 14 years experience working in global banks, investment firms, fintechs, and B2B tech startups. I’ve seen vendor pitches fail, succeed, and everything in between.
I know how to sell to financial service enterprises and tech companies.
And the most stupid part of this? I’ve never sold this advice. Madness.
So if you’re a startup founder selling services or products to mid / large enterprises, and you want advice on:
- how to pitch to C-suite folks
- which decision makers to target
- how to navigate internal bureaucracies
I’m offering 1 hour consults for $50
I’ll share my knowledge to help you get 1 step closer to winning a vendor pitch, landing a call with a CTO, or pricing your proposal. (Among other things ofc)
Feel free to dm if interested!
Thanks for reading anyways.. I’m sure we’ll speak again v soon 😎
Helped a client book a call with a $15M tech enterprise from one LinkedIn post
Literally took 36 min after publishing 😂
We found a list of 10 companies that my client would love to work with.
Instead of sharing generic value, we identified a real problem they have.
There was a gap in the prospects marketing.
A gap that my client specialises in.
We kept it simple.
My client created content that fills it.
I engineered a post that showcases this to the right people.
The secret ingredient was @ tagging the ‘Head of Growth’
But.. decision makers want more. They want to know you can handle volume.
So we explained:
1. What’s great about their marketing (yes, people still love being flattered)
2. Where the opportunity is with proof (ambition, not fear tactics)
3. A 6 month plan to take advantage of the opportunity (with content like my clients)
Published on LinkedIn. Boom.
Instant DM from the Head of Marketing.
Call booked and done yesterday.
Solving your ideal customers problems works - if you package it the right way!
One way to get your ICPs attention on LinkedIn is to do a public breakdown of your ICP or competitor
But don’t just do it for growth hacks
Actually add value or insight that makes the company (and their audience) comment on your stuff
Don’t just repeat a framework they use, or how they launch their products
Actually outline the steps they take, and talk about WHY those steps are good
Subtly tag the founder
They’ll appreciate it, comment/like, and then you’ll start to be seen by their network (full of your ICPs)
One way to get your ICPs attention on LinkedIn is to do a public breakdown of your ICP or competitor
But don’t just do it for growth hacks
Actually add value or insight that makes the company (and their audience) comment on your stuff
Don’t just repeat a framework they use, or how they launch their products
Actually outline the steps they take, and talk about WHY those steps are good
Subtly tag the founder
They’ll appreciate it, comment/like, and then you’ll start to be seen by their network (full of your ICPs)
Helped an agency client turn a $10m ARR prospect into an interested buyer.
The biggest reasons why:
We did work they needed.
We showcased it on LinkedIn.
We tagged the CEO.
Boom. 15 mins later. Inbound DM.
Email with marketing team.
Calls in place.
Hell yeah.
Started writing a ‘north star’ long form content for clients every Monday.
This one is a ‘Work in public’ style article that talks about a case study (lying dormant on the website).
It’s a series we run once a week.
It breaks down the thing the ICP cares about - and talk about HOW + WHY.
Repurposed to 5-7 LinkedIn top, middle, and bottom funnel posts for the week.
Host long form on website / newsletter.
Link 2 posts to long form.
Sign up to newsletter
Nurture with 1x a week series.
Hell yeah.
Started writing a ‘north star’ long form content for clients every Monday.
This one is a ‘Work in public’ style article that talks about a case study (lying dormant on the website).
It’s a series we run once a week.
It breaks down the thing the ICP cares about - and talk about HOW + WHY.
Repurposed to 5-7 LinkedIn top, middle, and bottom funnel posts for the week.
Host long form on website / newsletter.
Link 2 posts to long form.
Sign up to newsletter
Nurture with 1x a week series.