Lera 🦋 Clipwing

🦋 Growing @clip_wing to $1M+ valuation
🍿 Making dope videos for dope creators and entrepreneurs

[Lera 🦋 Clipwing @thiswillblossom]

we tripled @adamlyttleapps's youtube subscribers from 6K to 22K in 6 months (here’s how we did it)

Adam came to us in january.
he has insane authentic charisma on screen!
our literal dream person to work with.

but he needed more time to focus on what he loved..

building products and making videos about them.

our solution?

1. consistent videos.
2. strong intros/outros.

if you:

- aren’t spending enough time building
- want to grow your audience on YouTube

save this youtube playbook to go from “how?” to “i know what to do.” 👇

1️⃣ publish twice a week, every week

it took Adam 1 week to edit 1 video and upload.

this slowed publishing (and growing an audience).

we used this workflow to fix it:

1. we agreed to produce 2 long-form vlogs weekly
2. Adam sent us the script, recording, and b-roll
3. we did our magic + set aside 1 day for changes
4. Adam publishes a new vlog every Wed and Fri

consistency = growth.

2️⃣ use strong intros to keep people hooked

your intro is your hook. but most people leave your video in 5 seconds!

why?

- the intro doesn’t give what’s promised in the title
- the video starts slow or is confusing

the worst intros..

- feel different from the title + thumbnail
- takes too long to get to the point

the best intros?

- match the title + thumbnail
- give a reason to stay
- make someone think ‘yes, this is what I came for!’

how to create a killer intro for your next video:

1. keep it between 20-30 secs
2. hook fast: edits, captions, voiceover
3. rewrite your intro if it feels weak

but don’t forget..

3️⃣ make people remember your outro

your outro is a handoff.
it’s the last thing people remember.

‘thanks for watching’ won’t make them come back.

a good outro:

- wraps up the idea + gives the next step
- gives a reason to stay on your channel or share it
- leaves the viewer with a clear takeaway

use these for your next outro:

‘be sure to subscribe and check my progress on this next week…’

‘Share your thoughts below. i read every comment for the next video topic’

why does all this matter? 🤔

if your intro + outro are weak, people just leave.

but a great intro + outro?
makes people WANT to return to your channel.

p.s. check below to see a video we created that got Adam 100k+ views for the first time 👇

[Lera 🦋 Clipwing @thiswillblossom]

spent all morning wondering why everyone is so obsessed with tanstack and then realized i’d been thinking about gstack the whole time

[Lera 🦋 Clipwing @thiswillblossom]

everyone shares their wins, so here are my losses from last week:

• i still haven’t launched my new product even though everything is ready
• i worked literally 24/7 and felt physically awful because of it (every new message was making me feel sick)
• i yelled at my friend for no reason just because i was exhausted and my nerves were fucked
• i almost ruined a client relationship because i haven't noticed taxes got automatically added to his payment

[Lera 🦋 Clipwing @thiswillblossom]

@JustSuperHuman_ thank you!! 🤗

[Lera 🦋 Clipwing @thiswillblossom]

can’t stop rewatching this and feeling grateful for such a talented team

[Lera 🦋 Clipwing @thiswillblossom]

you’ve already seen lots of videos we made

but you’ve never seen the team behind them

so i decided to fix that. meet clipwing!!

[Lera 🦋 Clipwing @thiswillblossom]

i launched clipwing with no savings, zero marketing skills, and no experience managing a team

now i have all those things + a budget, but i’m so scared to launch a second project so i just sit here like an idiot waiting for the “right moment” it’s killing me

[Lera 🦋 Clipwing @thiswillblossom]

this is how spotify should’ve announced their new logo

[Spotify @Spotify]

@PopCrave Alright, we know glitter is not for everyone. Our temp glow up ends soon. Your regularly scheduled Spotify icon returns next week.

[Lera 🦋 Clipwing @thiswillblossom]

nothing breaks my heart more than people posting 3 clips, getting no instant virality, and deciding clips "don’t work"

[Lera 🦋 Clipwing @thiswillblossom]

@ProSamik there were no taxes earlier

[Lera 🦋 Clipwing @thiswillblossom]

how to lose money and almost ruin a client relationship:

have a client who’s been paying the same fixed monthly amount for years

then one day you get a dm from him:
"we paid more this month – can we pay less next month?"

you check what happened

turns out tax was added

then you realize it’s been happening for 4 months

client is angry af

so now you have to cover the difference to keep the relationship

but that tax was never your revenue

done: money lost, relationship saved

[Lera 🦋 Clipwing @thiswillblossom]

@satyamskillz 🫶

[Lera 🦋 Clipwing @thiswillblossom]

good storytelling + good editing = comments like this🥹

[Lera 🦋 Clipwing @thiswillblossom]

the team at @ona_hq makes great videos, but most people don’t even see them

their thumbnails don’t make it clear what the video is about, so the videos just get lost in the feed

that's how i'd fix that

[Lera 🦋 Clipwing @thiswillblossom]

@ProSamik thank you!!

[Lera 🦋 Clipwing @thiswillblossom]

you’ve already seen lots of videos we made

but you’ve never seen the team behind them

so i decided to fix that. meet clipwing!!

[Lera 🦋 Clipwing @thiswillblossom]

@igormomentum and you’re a great supporter!! thank you ☺️

[Lera 🦋 Clipwing @thiswillblossom]

featuring our chief clipping officer @John__McT 🫶

[Lera 🦋 Clipwing @thiswillblossom]

my dev keeps ignoring the same task every day

i’m tired of repeating the same thing. i’ve tried saying it in different ways but nothing helps

so question: how do i get him to understand that he should rest sometimes and not work 24/7?!

[Lera 🦋 Clipwing @thiswillblossom]

full @myfirstmilpod youtube strategy session: https://t.co/KEFRZpEI5r

[Lera 🦋 Clipwing @thiswillblossom]

listen to uncle shaan and make clips

people can become your fans before they ever watch your full video

[Lera 🦋 Clipwing @thiswillblossom]

clipwing shines like never before

[RaceJohnson @RaceJohnson]

discomorphism