Devon Rule

co-founder & growth @indyxapp, the wardrobe app unlocking the potential of what you own. into DTC + circular fashion. i post more on tiktok.

[Devon Rule @devon_rule]

@OgLakyn This is so incredibly true

[Devon Rule @devon_rule]

@DLVermeer We’re trying, Danielle!!!!!

[Devon Rule @devon_rule]

@OgLakyn I always love this for you

[Devon Rule @devon_rule]

@DLVermeer @AmazonFashion @RenttheRunway @Poshmarkapp @shopondaydream @ThredUp Excited to see you there!!

[Devon Rule @devon_rule]

@milkkarten This is so true. They also single-handedly loose me with no tap to pause.

[Devon Rule @devon_rule]

@DLVermeer This is so real

[Devon Rule @devon_rule]

We don’t pay ENOUGH for our clothes and if we want ethical production we have to expect to start paying more and buying less. Like, across the board. Or, shopping secondhand.

[ella devi @ellad3vi]

what’s a fashion opinion that’ll have you like this?

[Devon Rule @devon_rule]

@moizali Would 100% read!

[Devon Rule @devon_rule]

@OgLakyn 🙌🏻

[Indyx @IndyxApp]

(1/6) “I’ll wait until I have nicer stuff to digitize my closet / hire a stylist on Indyx” Let me tell you why this is actually the worst choice you can make 👉

[Devon Rule @devon_rule]

Our clothes have become so shitty that we don’t even KNOW how shitty they’ve become

[derek guy @dieworkwear]

there's a joke on here that goes something like this:

"i asked him how much it would cost to make this today. i will never forget his answer. 'we can't, we don't know how to do it anymore.'"

I unironically think this is true of pants 🧵

[✩ beanbo baggins ✩ @BBeam_o]

when i say i got that dog in me

[Devon Rule @devon_rule]

The tech brothers amongst us have truly come UNHINGED

[Devon Rule @devon_rule]

Me rn

[gaut @0xgaut]

every startup in history

[derek guy @dieworkwear]

just a friendly reminder that if you want small, independent businesses to survive, you have to shop there once in a while. you can't just backsource everything you find there and try to find a cheaper price online. or if you do, don't performatively lament when they shutter.

[ellory smith @ellorysmith]

The quality of sweaters has declined so greatly in the last twenty years that I think it genuinely necessitates a national conversation

[Devon Rule @devon_rule]

@DLVermeer @OgLakyn Aw, if it was me who inspired it, I am truly honored! In full transparency I have gone a little over the strict 12 (already planning my year-end recap, lol) but it has overall really helped with intentionality.

[Devon Rule @devon_rule]

@DLVermeer 🫠

[Devon Rule @devon_rule]

@seanfrank Good LORD

[derek guy @dieworkwear]

do you guys ever think about how we use consumerism to participate in some notion of community?