devon

@google for government, MSc @brownuniversity, jr board @nycacs 🌊 44

[devon @devonott]

Say it louder for the people in the back
My favorite research to date, studying the ad impact of YouTube CTV vs linear on elections, public health & donation behavior changes

Worth the read: https://t.co/hVopjQgf4A

[Will Jordan @williamjordann]

Late deciders are real

[The Hollywood Reporter @THR]

YouTube creators like @Mythical and @MichelleKhare are weighing in on why the platform has become bigger than Netflix on TV sets https://t.co/VWr9g3Fbk0

[Rich Greenfield, LightShed 🔦 @RichLightShed]

⚡️ YouTube is devouring CTV time spent ⚡️

@MarcHustvedt recently said @MrBeast @YouTube consumption is now 50% on TV screens up from 15-20% a few years ago #YouTubeisaBeast

https://t.co/8WR6IscJ6m

[Google Small Business @GoogleSmallBiz]

Small business owners 🤝 Google tools

See how millions of American businesses used Google tools like Business Profile and @YouTube to deepen connections with customers & grow their business in 2023 ↓ #GrowWithGoogle https://t.co/6yjHIBJ1Mc

[Fast Company @FastCompany]

Our No. 7 Most Innovative Company, @YouTube is winning the living room. #FCMostInnovative https://t.co/7cFGLKpZ7n

[devon @devonott]

The Power of YouTube! ✨

"A recent [MrBeast] video... garnered 52 million views in 24 hours. That’s 20 times the number of people who watched the Succession finale and more than twice as many people as saw Barbie or Oppenheimer during opening weekend."

https://t.co/asSpCglNzF

[Pew Research Center @pewresearch]

YouTube by and large is the most widely used online platform measured in our survey. With a somewhat lower share, Facebook is also a dominant player in the online landscape. And, roughly half of U.S. adults say they use Instagram. Explore more: https://t.co/tkD70y0FUw

[AdImpact Politics @AdImpact_Pol]

A changing TV landscape and live sports viewership trends are impacting political television advertising.

Check out our new whitepaper, “Tipping Point: How the Shift of Live Sports to Streaming Is Accelerating the Growth of CTV Advertising.”
https://t.co/v01WpLuzSV

[GoogleTrends @GoogleTrends]

See what people are searching for around the 2024 Republican Primary at our trends page: https://t.co/W0caYUWpAd

[devon @devonott]

@mulvihill79 Can you share the source for this?

[Neal Mohan @nealmohan]

As the U.S. election season kicks into gear, at YouTube we’re connecting voters with authoritative news & info. More on how we’re supporting the 2024 U.S. election… https://t.co/QNW4mQpWlx

[Michael Mulvihill @mulvihill79]

Most-watched networks/platforms in 2023 according to Nielsen. Total day average viewership:

1. YouTube - 4.8 million viewers
2. Netflix - 4.4m
3. CBS - 2.3m
4. ABC - 2.1m
5. NBC - 1.9m
6. Hulu - 1.9m
7. Amazon - 1.8m
8. FOX - 1.4m
9. Fox News - 1.2m
10. Disney+ - 1.1m

[YouTube for Business @YTforBusiness]

This year, brands told more stories in more forms than ever before on YouTube — many using AI to connect with their audience across every moment, screen, and format.

Read our round up of the top learnings from the great ads of 2023 👇
https://t.co/NTMLRD7BfK

[Adam Parkhomenko @AdamParkhomenko]

this was a very clever ad

[Adam Schefter @AdamSchefter]

Here’s how close Jalen Carter came to intercepting Patrick Mahomes on Monday night and here’s what he had to say about it:

“I saw it on the internet, I've seen it on YouTube, some high school kid tried, and he actually caught the ball,” Carter told reporters. “I thought, 'That's a good idea,' I knew they would spike it, so I tried to go for it.”

[Ipsos US @ipsosus]

With cord-cutting on the rise and Americans moving away from linear TV, YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently. https://t.co/gBeAWXLCJ0

[devon @devonott]

@AsteadWH @VP You are an incredible interviewer. Maybe one of the most impressive eps of TRU

[Charmion N. Kinder @charmionkinder]

The best way to share a compelling message is the meet people where they are.

And today’s message is simple, lean into experiencing humanity as it’s best and contributing more to what the world has to offer generation next.

🌎 Here’s how: https://t.co/ayTz034bxO. We need to best thinkers, dreamers, peace keepers, friends of humanity and doers.

[“LIVE FROM MIAMI BEACH” OUT NOW! @LupeFiasco]

https://t.co/pf3VGyJhiu