Devon Pool

Marketer. Passionate about retail. Mom of 3 (1 + twins), always with a coffee cup in hand. #Etobicoke

[Devon Pool @devopool]

.@statslady bringing the 💡this morning at #RCCRetailMarketing. Impressive to hear how motivated @EnvironicsA is to collaborate and find “data for good” solutions for 🇨🇦 retailers

[Retail Council of Canada @RetailCouncil]

↕️ "We have to be agile enough to understand what’s happening to different people at different times."

@statslady of @EnvironicsA on utilizing data to better understand the ever-changing customer on the path to purchase. #RCCRetailMarketing

[Retail Council of Canada @RetailCouncil]

✍️ Our first #RCCRetailMarketing Conference session: Where Storytelling Meets Community.

"It’s always been about how to use social media to be clear about what the brand stands for." – Ashley Freeborn, Founder & CEO, @SmashTess.

[DJ Brisebois-RCC @loveretail]

A quiet moment before the storm / more than 600 guests arriving for Excellence in Retailing Award Gala - with some of our RCC team members ⁦@RetailCouncil⁩

[Devon Pool @devopool]

Doug Stephens #retailprophet was exactly what we needed this morning! Fun and interactive session to remind #retailers about the need for both “Attention and Recall” when connecting with customers #RCCSTORE23

[Retail Council of Canada @RetailCouncil]

🛍️ Stephens on connecting with young consumers using stories and avoiding table stakes. #RCCSTORE23

"What is your value to the consumer? What is it that you do that other brands can’t offer? It must connect to a tangible need."

[Devon Pool @devopool]

The opening video at STORE always gives me chills 👏

Proud to be a part of this incredible industry and so excited for the next couple of days of #RCCSTORE23

[Devon Pool @devopool]

Truly fascinating and inspiring panel about the curiosity and commitment of ⁦@Ardene1982⁩ to integrating mindfulness practice into their culture. Kudos to ⁦@RetailCouncil⁩ and the HR committee for bringing this topic to the main stage at #RCCHR23

[Devon Pool @devopool]

“Only 32% of employees believe the #tech being used at their company is working effectively.” ⁦@Tiffani_Bova⁩ ⁦@SalesforceCA⁩ taking us through changing employee expectations and how to design effective EX and CX growth strategies #RCCHR23

[Devon Pool @devopool]

The tight labour market continues to be top of mind for #retailers. Looking forward to fresh insights and POVs on how to keep teams engaged and recruit talent. #RCCHR23

[Retail Council of Canada @RetailCouncil]

And we're off at the 2023 RCC Human Resources Conference! #RCCHR23

[Retail Council of Canada @RetailCouncil]

PRESS RELEASE: Today’s Federal Budget contains a number of initiatives to address affordability.

We feel the government missed the mark by not including two key proposals from RCC that could have made life more affordable for Canadian families.

📃: https://t.co/zMgMzvFugv

[Devon Pool @devopool]

Great learnings and POVs from a #retail panel who came into #LP from three different paths (police, store ops, military). Flexible leadership, broadening the talent pool and leveraging entrepreneurial spirit of #GenZ are key for #retention. #RCCSecure23

[Retail Council of Canada @RetailCouncil]

👔📑 Fortifying the Team: Leaders from @canadagoose (Harris Silver), @Carters (Maxine Heffernan), and @RexallDrugstore (@esquirecc_daryl) join our own @MELeBlanc_co to discuss the creative ideas and changing priorities in building an effective Loss Prevention team. #RCCSecure23

[Devon Pool @devopool]

Theme of ongoing collaboration within the #retail sector continues w/ this session. @canantifraud says “can’t arrest our way out of #cybersecurity,” partnerships and education are the way forward. #RCCSecure23

[Retail Council of Canada @RetailCouncil]

🔐 @BestBuyCanada, @canantifraud, &
@StaplesCanada on the rise in e-commerce fraud and the next generation of protection: Fake tracking IDs, refund fraud, and more.

"It���s a cat and mouse game… You need to call audibles all the time." - Dave Cheema, Best Buy #RCCSecure2023

[Devon Pool @devopool]

With a 440% increase in investment scams YOY, very important to hear directly from @canantifraud @BestBuyCanada on trends, how it’s impacting training and evolving daily #FPM2023 #RCCSecure23

[Devon Pool @devopool]

“LP is critical to where #retail goes next” according to @tonycdonofrio.
Insightful session, lots of takeaways for retailers to bring back to their ops, IT and #lossprevention teams. #RCCSecure23

[Retail Council of Canada @RetailCouncil]

📈🎙️ @tonycdonofrio, CEO of TD Insights, kicks off the speaker sessions with 10 trends that are "changing everything" in retail and loss prevention.

🔵 Frictionless commerce
🟢 Consumer power
🔴 Violence in stores

#RCCSecure2023

[Devon Pool @devopool]

Profitable retailers are in investing 13x more in #geolocation for 2023- @tonycdonofrio #RCCSecure23 @RetailCouncil

[Devon Pool @devopool]

RCC’s LP Advisor Rui Rodrigues and #LP committee chair Paul Trickett highlight the collaboration happening across the sector to address increases to violence, arson and property crime #RCCSecure23

[Devon Pool @devopool]

Full house here at #RCCSecure23
Looking forward to a great morning of #retail #lossprevention sessions https://t.co/phfNdTnEZN

[Devon Pool @devopool]

Eric Morris @googlecanada confirming that Canadians (myself included 👋) are still confused about what to wear outside of the house (via upticks to search trends) #RCCSTORE22

[Retail Council of Canada @RetailCouncil]

Susan O'Brien @CanadianTire: We don't see our jobs as selling products - we see our job as protecting a #brand that is so important to #Canadians #RCCSTORE22 #retailmatters

[Devon Pool @devopool]

“Lining up to pay for your food is no longer acceptable in 2022.” Interesting discussion/debate on the state of #ecomm #RetailJobs and #RetailTech.
#RCCSTORE22

[Devon Pool @devopool]

So happy to be back at #RCCSTORE22. Packed house- the amazing @RetailCouncil team has done it again. Wishing everyone a great couple of days! #retailmatters