End to end brand campaigns are rewarding to build. But the real test is everything the brief didn’t ask for.
A campaign shows what the brand can look like. A system gives you the logic to know what comes next.
It was never about documenting, but building the logic behind it.
Belgana's website is finally live.
We spent weeks refining details from positioning to motion finally to build something that truly reflects who we are.
"Because good products lose to great brands."
Would genuinely love your thoughts.
https://t.co/HItroNnnu4
@yahyavision If people use AI with logical intent, that's just going to make you 10x better. It genuinely help a lot with ideating and moving through a lot of phases in design quickly
@yahyavision well...this industry worked for decades to bring logic driven aesthetics to design and then comes AI that just gives out aesthetics, and it's easy.
Built the full brand system for Ellume, renewable energy OS company. Logo, color, type, guidelines, stationery, digital. Navy teal green. Clean, technical, alive.
https://t.co/3vFnVqI0Zb
Built the full brand system for Ellume, renewable energy OS company. Logo, color, type, guidelines, stationery, digital. Navy teal green. Clean, technical, alive.
https://t.co/3vFnVqI0Zb
Google Stitch is getting a lot of hype, but let’s be real, it’s not even close to replacing Figma right now.
People are acting like it’s the future of design, when in reality it still lacks the depth, precision, and workflow maturity that Figma has already nailed.