ruben

Co-founder @NewAimGEO | Writing about GEO, AI search and what brands need to adapt | Search is changing — here's how 🚀

[ruben @devrube]

Microsoft just made a quiet move that most SEOs are sleeping on.

Web IQ gives AI agents direct access to Bing's index via grounding APIs.

Translation: AI agents won't "hallucinate" web data anymore — they'll pull live, sourced results.

Here's why this matters for your SEO stra

[ruben @devrube]

WhatsApp has 3B+ users and zero search engine optimization game.

Until now.

Meta's AI agent for WhatsApp Business flips the script:

- Customers ask questions → AI answers instantly
- Every conversation = a signal about what people actually want
- Businesses that optimize their

[Iñigo Larrea @larreaio]

I'm going to share how Atriqo is built from the inside, decision by decision.

Starting with one of the most counterintuitive ones:

the core runs on a €10/month server.

No containers.
No orchestration.
No trendy architectures.

One binary, two databases, and a proxy.

Systemd brings it back if it crashes.

Not out of romanticism.
For focus.

When you're solo, the best architecture isn't the most elegant one.

It's the one you can understand, operate, and fix yourself.

[ruben @devrube]

Most people think Google Display optimization is about what you include.

The real edge? What you exclude.

Bot traffic, accidental clicks, and trash placements don't just waste budget — they poison your AI's learning data.

Garbage in, garbage out. Your Smart Bidding is only as

[ruben @devrube]

Ranking #1 but still losing traffic?

Your title tag is probably the problem.

Google rewrites titles that don't match search intent — even on top-ranking pages.

Fix: reverse-engineer the SERP. Match the verb in your title to what users actually want to do (learn, buy, compare

[ruben @devrube]

Cybersecurity is getting the AI valuation treatment.

80x ARR. Operating losses. $12B.

Investors aren't buying revenue. They're buying data access + AI moat potential.

The pattern: whoever owns sensitive enterprise data owns the AI training advantage.

That's the real bet here

[ruben @devrube]

Just built a Technical SEO Audit Checklist that covers everything most agencies charge $2K+ to review.

Crawlability, Core Web Vitals, schema markup, internal linking, indexation issues — all in one doc.

100% free. No email needed.

Comment "AUDIT" + follow me and I'll DM it to

[ruben @devrube]

Google finally documents invalid click credits properly.

But here's what most advertisers miss:

The credit you see? It's just what Google *caught*.

Bot traffic that mimics real users — slow scrolls, fake dwell time — doesn't get flagged. You're paying for it.

Invalid click re

[ruben @devrube]

Google is now testing healthcare ads inside AI Mode.

This is the signal everyone in SEO and paid search needed to see.

AI search isn't replacing ads — it's rebuilding where they live.

A few things to watch:

1/ The old model: rank organically → capture clicks → convert
The new

[ruben @devrube]

Just built a cheat sheet breaking down every search ranking factor that still matters in 2025.

(Hint: backlinks aren't #1 anymore)

It covers:
– AI Overviews & GEO signals
– E-E-A-T in the LLM era
– What actually moves rankings now

Comment "RANK" and I'll DM it to you (must be

[ruben @devrube]

Google quietly expanding Data Manager API tells you everything about where search is heading.

First-party data isn't just a privacy play anymore.

It's becoming the core infrastructure for visibility — in ads, in AI-generated answers, and in GEO.

The brands feeding Google clean

[ruben @devrube]

AI is beating government agencies at weather forecasting.

Not because of better math. Because of better data.

WindBorne runs 400 balloons collecting real-world sensor readings 24/7. That raw, proprietary data is what's making their models sharper than anything NOAA produces.

T

[ruben @devrube]

Start optimizing for that — and you're ahead of 90% of your competitors.

[ruben @devrube]

Google's AI Overviews just changed the game — and most SEO teams still haven't caught up.

[ruben @devrube]

SEO used to be about getting to page 1. Now it's about being the source AI trusts enough to quote.