T.C. Gladys

Leader, Innovator, and Creative.

[Kpop Charts @kchartsmaster]

Congratulations BLACKPINK for winning ‘Best Choreography’ at the 2023 #VMA   .

[MagicCraft @MagicCraftGame]

An epic milestone reached! 142,682 players have completed a web3 lobby in Magiccraft, seamlessly experienced across PC, Android, & iOS. Dive into the next chapter of gaming where boundaries blur. Be part of our ever-growing story.
#Magiccraft #Web3Gaming #play2earn 🎮

[T.C. Gladys @dexters_lab19]

@MagicCraftGame Congrats Magic Craft!!

[Alex Garcia 🔍 @alexgarcia_atx]

The real genius behind Barbie's success wasn't the $150 million marketing budget.

Prior to the film's launch, Mattel (owner of Barbie) pushed their licensing agreements to 100+ brands.

Its why they felt *everywhere*

Brands that collaborated include:

- AirBnB (rent Ken's dream house)
- Burger King (pink burger, ew)
- Xbox (custom hardware)

Those agreements typically look like this...

1. Small brand asks big brand to collab
2. Big brand requests minimum royalty
3. Small brand struggles to hit that #

And then proceeds to complain about it.

For the movie release, Mattel did the opposite.

They actively pursued brands.

Lowered their minimum royalty figure

Plus, streamlined the product approval process.

It worked great. But isn't a "obvious" move.

There's precendent for the opposite.

Hasbro, another toy conglomerate, has been restrictive with the licensing of their major franchises, like:

→ Transformers
→ Dungeons & Dragons
→ G.I. Joe

Meaning they fully control the marketing, the films, and the products sold post release.

To do this, they bought a production studio for $3.8 billion in 2019.

Last year, they sold it for $500 million.

Yikes.

Moral of the story?

Crowdsourcing you're marketing works.

Barbie gave other companies' marketing teams an easy opportunity.

Leverage us to create a unique drop.

It can be pink, fun, trendy, you name it.

Just get people to talk about the movie.

Doing so helped them reach billions of consumers with other people's licensed products.

...and the brands paid them to do it.

[MagicCraft @MagicCraftGame]

Calling all wizards ⭐️

If we could bring more powers of web3 to the game, what functionalities would you be most excited about?

Share your enchanting ideas and let the realm of MagicCraft come alive with limitless possibilities!

#MagicCraft #Web3

[JamesG @Jamyies]

Beautiful

[T.C. Gladys @dexters_lab19]

@Jamyies Get well soon.

[JamesG @Jamyies]

Sorry everyone. sick atm. Longest I’ve gone without making a video in 3 years. Will be back soon.
Thank you all in the community who have already sent wel wishes.

[T.C. Gladys @dexters_lab19]

@MagicCraftGame Excited!

[T.C. Gladys @dexters_lab19]

@BitBenderBrink @MirandusGame @GoGalaGames Hey Jason how's it been? Been a while since the Philippine Blockchain event

[MagicCraft @MagicCraftGame]

Wanna know exactly how you can get your hands on $10,000 worth of $MCRT?

Read here👇
https://t.co/GjoatdaEGL

[T.C. Gladys @dexters_lab19]

@CoinDesk @tobyleah Awesome!

[MagicCraft @MagicCraftGame]

MagicCraft will launch 16 hero NFT collections by the end of the year, granting exclusive access to their respective in-game heroes.

Get ready to unlock the ultimate gaming experience!

[Smokeyjoethepipe🟠 @Smokeyjoethepi1]

@MagicCraftGame I told ya guys...

$MCRT is going to the moon or brings to moon to us

[MagicCraft @MagicCraftGame]

$mcrt the currency of gaming

[MagicCraft @MagicCraftGame]

Make sure you attend our upcoming Community AMA to get the latest scoop on the new updates coming to MagicCraft and $MCRT 🧙‍♂️
https://t.co/6ocNUIpXuY

[Gary Vaynerchuk @garyvee]

Be kind to someone today 💛☀️… and start with it being you!

[T.C. Gladys @dexters_lab19]

Ever wondered - "What is a Virtual Assistant?" https://t.co/hE5OUCDf4p

[Zero Labs | ⚡️♻️ Renewable Energy Simplified @zerolabsx]

11/ Who are the Green Heroes 💚🦸
launching this today with us?

23 amazing partners from the Ethereum Community, #ReFi and #PublicGoods movements + a few dApps and companies working on web3 adoption and onboarding users.

[Zero Labs | ⚡️♻️ Renewable Energy Simplified @zerolabsx]

14/ then there are some dApps & companies working on web3 Adoption and onboarding users to the space (which can be considered to be an act of public service to the community)

@Web3Auth
@phi_xyz
@zumopay
@DeimosNFT

🧑‍🚀22 amazing partners taking the 1st step👣for the community