Is Trial and Error the correct way to grow in marketing?
β Yes β you learn faster by doing
β No β it wastes budget and time
What's your take? π
Ray-Ban sunglasses don't really protect your eyes better than cheaper ones, but putting on a pair still makes you feel a little cooler somehow.
People buy them for that feeling, not really for the UV protection.
What's something you own purely for how it makes you feel?
Volkswagen spent years marketing its diesel cars as clean and environmentally friendly.
Turned out they had secretly programmed the cars to cheat emissions tests.
Millions of people had trusted that "green" image completely.
That kind of trust doesn't come back easily
I almost never walk into a restaurant without quickly checking its Yelp rating first, even if it's a place I pass by daily.
A few stars from total strangers somehow feels more reliable than trusting my own gut.
Anyone else do this?
Back in 1996, people fought in stores just to grab a Tickle Me Elmo doll before Christmas.
The company made way more the next year, and the craze disappeared overnight.
Once anyone could get one easily, nobody wanted it as badly.
Adidas releases certain sneaker collabs in such small numbers that people set alarms just to try buying them online.
Most sell out in seconds, and resale prices shoot up right after.
The shoe itself doesn't change, but the second it's hard to get, everyone suddenly needs it.
Dove ran ads using real women instead of models, and honestly it felt different from every other beauty ad I'd seen.
It wasn't selling soap first, it was making people feel seen.
That's probably why I still remember it years later.
H&M put out an ad with a young Black child wearing a hoodie that had a deeply offensive phrase printed on it.
People were angry almost instantly, and stores were even vandalized in protest.
One careless decision undid years of brand trust overnight.
I don't even remember the last time I had to plan around a movie's release or drive to rent a DVD.
Netflix just made all of that disappear, everything's available the moment I want it.
We really don't notice how much friction used to exist in just watching something.
Tesla barely spends on traditional ads. Instead, cryptic tweets hint at something coming, with zero real details attached.
Somehow that's enough to get people speculating for weeks.
Not knowing something can pull people in more than any spec sheet.
Millions of people shared personal details on Facebook for years, trusting the platform completely.
Then the Cambridge Analytica scandal broke, showing that data had been quietly used without real consent.
That kind of trust takes years to build and one headline to break.
Before WhatsApp, texting cost actual money per message, and international calls were a whole event you had to plan for.
Now I just send a voice note without even thinking about it.
We forget how much friction used to exist in just talking to someone.