Dhiraj Ray | Indzu

Co-founder of Indzu (@Indzu_Social): social media management for creators & small businesses. Building in public. COO @ TachoMind.

[Dhiraj Ray | Indzu @Dhirajray1995]

A posting streak. The last 6 months as a small calendar: the days you posted, your current streak and your best one.

Posting often matters more than posting a lot. Now you can see it at a glance.

[Dhiraj Ray | Indzu @Dhirajray1995]

@peeplaja Good news for small tools. We can't beat big brands on name, but we can say plainly who we're for and what it costs. Did any buyers filter on a free plan or free trial?

[Dhiraj Ray | Indzu @Dhirajray1995]

@fivosaresti We're bootstrapped and still in stage 1. One thing I'd add there: reply to people every day. Most of the comments on my own posts came from people I replied to first.

[Dhiraj Ray | Indzu @Dhirajray1995]

@alexwolk1 Hard advice to follow when a client is asking why they dropped. Do you tell clients about this before an update hits, or only once they notice?

[Dhiraj Ray | Indzu @Dhirajray1995]

@elijahmuraoka_ Now picture it across 10 social accounts for different clients. Too many logins was one of the reasons we built our own tool at our agency.

[Dhiraj Ray | Indzu @Dhirajray1995]

@EannMckasson So no single post did the heavy lifting. Showing up steadily did. How often are you posting now?

[Dhiraj Ray | Indzu @Dhirajray1995]

@robwalling Good to know it still holds. What has changed the most since you wrote it?

[Dhiraj Ray | Indzu @Dhirajray1995]

A user told us our dashboard said some posts failed. They clicked Review. The list was empty.

We were counting failed AI image attempts and posts on channels they had turned off. Fixed, plus an Instagram rule stricter than Instagram's.

Thank you for telling us.

[Dhiraj Ray | Indzu @Dhirajray1995]

@BooksByHarry The hourly point is the one that stuck with me. If AI makes you faster and you bill by the hour, you earn less for getting better. Have you seen freelancers move to fixed prices without losing their clients?

[Dhiraj Ray | Indzu @Dhirajray1995]

@oliverbrocato @Bustem Not inside B2B SaaS, but we run social for clients at our agency. One step that eats a lot of time is turning one idea into a version for each platform. Worth deciding early if that's the creator's job or the editor's.

[Dhiraj Ray | Indzu @Dhirajray1995]

@robwalling Ha, then I learned it the slow way. Three years of building first. Would you still give the same advice today, or has anything changed?

[Dhiraj Ray | Indzu @Dhirajray1995]

@earthlingworks That makes sense. Let people say it in their own words first, then build the list from what they actually write. We don't ask at all yet, so free text is where we start. Thanks, Ruben.

[Dhiraj Ray | Indzu @Dhirajray1995]

@dg_codes_apps @quriusai Citing the source is smart. People can check it themselves instead of asking again. How often do they end up needing the human path?

[Dhiraj Ray | Indzu @Dhirajray1995]

@drevendev Each format with its own voice is the hard bit. I still rewrite my X posts by hand for that reason. Tag me when it's ready, I'd like to try it.

[Dhiraj Ray | Indzu @Dhirajray1995]

@Jayyanginspires More demand only helps if nothing blocks it at the door. We once asked for a card before the free trial. Signups fell from 40 to 55 a week to around 9. Same demand, one extra page.

[Dhiraj Ray | Indzu @Dhirajray1995]

@mattressguy_ Mattresses getting 83 DMs from X should make every local business owner look twice. Are most of those people finding your own posts, or the replies you leave under other people's?

[Dhiraj Ray | Indzu @Dhirajray1995]

@dg_codes_apps @quriusai Makes sense. People ask where they already are, not where the docs live. Do they trust the bot's answer, or still ask for a human to confirm?

[Dhiraj Ray | Indzu @Dhirajray1995]

@TianQiu9390 @grok Not Grok, but from my small account: replies. 37 of the 53 comments on my posts came from people I replied to first. My own posts barely get seen. Good replies under other people's posts do the work.