Kherrin Wade

Strategy Director @adido. Passion for marketing, data analytics & insight. All views are my own although inspired by others.

[Kherrin Wade @digiKherrin]

A bear hug in a box from
@adido agency to all the team WFH today. A little thing to help beat the #bluemonday blues. Thank you!! ☺️

[Madison Crawford @MadsWritesAds]

This months PPC news blast is up on the @adido site - go give it a read to find out more about:

⛔ The fallout that has caused brands to pull all ad spend from X

👀 Updates to Google Ads

🤖 Meta's new AI features

🍎 Apples dodgy deal with Amazon

https://t.co/0wuWfndhjk

[Kherrin Wade @digiKherrin]

This is interesting and scary in equal measure 🤯👩🏻‍🎨

[Kherrin Wade @digiKherrin]

"You don't know what you don't know" is a fair comment when discussing #GA4. Head over to @adido for a curated series of blogs we've written on GA4. Discover features that you might not have even realised were possible or could be holding you back. https://t.co/O2AV9b8p3Q

[Kherrin Wade @digiKherrin]

Never thought my role would take me into programming language but been trying to comprehend R today to help a client out 😬

[Kherrin Wade @digiKherrin]

Such a good article by @CharlesFarina . It’s puzzling why the answer isn’t provided by #GA4 UI. Just another reason (of many) why understanding GA4 data is going to take some time…and why we need to learn BQ.
https://t.co/BrAT6g2jZ7

[Kherrin Wade @digiKherrin]

@sufumarketing @adido @andy_head @hooj @NicolaMaidment @markwillis82 @KatieStocketh 😂 There were other slides with photos in which he was equally as merry…! But there was never true photographic evidence of his finest moments 😉

[Kherrin Wade @digiKherrin]

Trip down memory lane for team @adido as @andy_head shares our 20 year history 🎉🥳🍾

[Kherrin Wade @digiKherrin]

First time seeing @rorysutherland in person. And he didn’t disappoint. Another great #nudgestock2023 event and the first one IRL for me. Brain exploding with #behaviouralscience thoughts 🧠

[Nudgestock @Nudgestock]

1st talk of Nudgestock 2023! @rorysutherland teaches us to embrace the mess by paying attention to the outliers.

“It’s the outliers that tell the story. They’re useless for solving arguments but the outliers are really useful if you want to solve a problem.”

[Kherrin Wade @digiKherrin]

London bound 🚊 for @Nudgestock 2023. Looking forward to a day of learning #behaviouralscience & its “messiness” and seeing @rorysutherland in person!

[Kherrin Wade @digiKherrin]

Day 2 @ABTAevents was an interesting mix of discussions about AI and measurement coupled with top & middle funnel media types. It was nice to discuss things beyond search & social for a change. And @andy_head sounded the #GA4 klaxon again 📣

[Kherrin Wade @digiKherrin]

Prevalent themes from the morning session @ABTAevents Travel Conference are:
- invest in brand,
- 2023 started off well but cautious to predict how the rest of the year will go at it’s been unpredictable so far
- need a good balance of creativity & data to be effective

[Kherrin Wade @digiKherrin]

Got to be the most unhelpful (& scary) delivery status message from @DHLPaket “different person present” when I live alone 😱 & postcode not recognised as part of the tracking search. Where has my parcel ended up?! 😡 No customer service contact details either….

[Kherrin Wade @digiKherrin]

Finally confirmation! We’ll be able to extract historic UA data up until July 2024. #GA4 #universalanalytics

[Krista Seiden @kristaseiden]

Google Analytics has finally put a date on the loss of historical data: For free customers, you will stop collecting data in Universal Analytics as of July 1, 2023.

But you will still have access to view and export all previous data until July 1, 2024: https://t.co/8bXO7FNQj8

[Kherrin Wade @digiKherrin]

Easter arrives early @adido - yummy Easter brownies delivered to our doors. Thank you @andy_head @hooj 🐣🍫

[Kherrin Wade @digiKherrin]

Out of office ON! It’s been a long 3 months… life @adido has been crazy. It’s great to be working with some familiar names again, quoting and winning #GA4 projects and ensuring we’re delivering our best work. But this girl needs a break. 🇮🇪 here I come!

[Kherrin Wade @digiKherrin]

@andy_head And enough good data. Plus you do all these things…
https://t.co/AwQV40KfDP

[Kherrin Wade @digiKherrin]

"Just because you can, doesn't mean you should." Definitely what you should be thinking when P-Max is mentioned. I've seen a few agency audits recently on lead gen clients which are pushing it as if it's a saviour or massive error for being omitted. Heed this advice with caution.

[Kherrin Wade @digiKherrin]

This looks great! A new #behaviouralscience book incoming from @rshotton 🙌 You can preorder now. https://t.co/oe1wymINyr