Digidust - Marketing Agency

Marketers who understand Technology and focus on putting the right messages in front of the right audience. Strategy + Content + Reach

[Digidust - Marketing Agency @digidust]

After more than 10 years - actually 12 - we have decided to reinvent who we are and how we were serving our clients and our community.

You can learn more about it here:

https://t.co/Mt3UDhGPJO

[Tactical Letter @TacticalLetter]

Great marketing sells feelings, not products.

@WaltDisneyWorld sells happiness, not park tickets
@Nike sells motivation, not sneakers
@Dove sells empowerment, not soap
@Rolex sells status, not watches
@Harleydavidson sells a lifestyle, not bikes

#EmotionalMarketing is powerful

[Digidust - Marketing Agency @digidust]

And the winner is that one...

[Pierre-Olivier Carles @pocarles]

Have a designer playing around to offer @digidust a facelift. It has been close to 8 years since we have changed the logo, and I'm tired of these colors.

[Pierre-Olivier Carles @pocarles]

What would you pay for?

[Pierre-Olivier Carles @pocarles]

Social Algorithms have 3 critical missions:

👉🏼 Engage
👉🏼 Hook
👉🏼 Own

Once you understand this, it's easy to game them.

[Tactical Letter @TacticalLetter]

Ad spending in 2021 increased by 18% year-to-year.

[Pierre-Olivier Carles @pocarles]

Picture this.

You've been hired to grow the audience of a small business' social media account.

You do it the clean (meaning the best) way: 100% organic.

Of course, it's slow but you're doing a great job.

After 2 months, you've taken the account from 500 followers to 1,500...

[Tactical Letter @TacticalLetter]

Instagram launches a paid subscriptions service, with prices from $0.99 to $99.99 per month.

When we told you 2022 was the year of the creators, we were not kidding. Social media will send flowers to content creators and try to get them more active on their platform.

[Tactical Letter @TacticalLetter]

#SocialCommerce is growing at the speed of light -- and it's only going to keep getting bigger.

In fact, we see it as the future of shopping.

If you're ready to jump on the bandwagon, here are 4 tips to consider before you dive in. 👇👇👇

[Tactical Letter @TacticalLetter]

#Twitter is tapping into the popularity of NFT profile images by building an official integration process — making it easier for #NFT owners to display proof of ownership by providing a direct link to the NFTs listing on a blockchain.

[Tactical Letter @TacticalLetter]

OLD SCHOOL MARKETING: sling products as quickly as possible to consumers who don't need them. It was about aggressive solicitation and manipulation.

TODAY'S MARKETING: solve consumer problems, pain points, and unmet needs. It's about emotion, authenticity, and connection.

[Tactical Letter @TacticalLetter]

Embracing "conversational commerce" (aka DM automation) is an underrated opportunity for brands to drive engagement and revenue.

It can customize your customer's experience and allow them to learn more about your brand, your products, and to get answers to questions.

[Tactical Letter @TacticalLetter]

"The growing creator economy is worth $100B+" - Robinhood.

The reason we tell you so much about the Creators is that we consider brands to be creators, or more precisely, brands should consider themselves as creators and storytellers.

[Tactical Letter @TacticalLetter]

How to write the perfect caption or even tweet?

Follow @JoyceCarolOates' advice.

When she writes short stories or novellas, she can review and rewrite her text hundreds of times.

We know marketers can't afford so many reviews and have to create a lot of content.

But 👇🏻👇🏻👇🏻

[Tactical Letter @TacticalLetter]

Facebook starts warning agencies in violation of item 5 of “Things You Should Know”. It's YOU if you manage different clients with the same Ad account.

We know you don't like to share all your secrets with your clients, so they can get rid of you and do it themselves but... 👇🏻

[Tactical Letter @TacticalLetter]

What makes a good social media handle a good social media handle?

👉🏻 It's searchable - It has to be easy to spell, and written the way people would assume it should be written.
👉🏻 It's branded - Your handle has to match your brand or stay close to it.

[Tactical Letter @TacticalLetter]

If you think your Instagram account has been hacked, here's the page where you can find help: https://t.co/I0emr9t96V

3 additional - good - tips for you:

1️⃣ Don't fall for people selling you a service to recover a hacked account. They simply use the link we just gave you.

[Tactical Letter @TacticalLetter]

Do you want more exposure for your Instagram Stories?

Here's a simple tip:
👉🏻 Use up to 10 relevant hashtags in plain text
👉🏻 Pinch them until they are small enough for you to hide them behind a sticker or anything else.

Your viewers won't see them -- but the algorithm will.

[Tactical Letter @TacticalLetter]

We got 2 major announcements from Instagram today:

It's about Lives and Video Remixes.

Let's start with Lives 👇🏻👇🏻👇🏻

[Tactical Letter @TacticalLetter]

Music and hashtags are key on #TikTok.

Use #TrendDiscovery in TikTok for Business to pick the right music - aka the songs trending right now - as it will bring you a significant amount of additional exposure.

Make sure the trending hashtags you pick are relevant though.