Digismoothie

We build slick e-commerce stores and apps that look great and perform even better. Trusted by +17k merchants. 🚀 📈

[Digismoothie @digismoothie]

Very excited to release the new app store listing video for #candyrack 🤩🎬

[Digismoothie @digismoothie]

@dtcprophet We are building (and using) this. It integrates with all ad/cost channels and allows you to set COGS, shipping, payment, and other costs (and update them without skewing historical data).

[Digismoothie @digismoothie]

@zachmstuck Not the cheapest, but it's made by store owners for store owners > https://t.co/YCvOoXo1nx

[Digismoothie @digismoothie]

We have rebranded our flagship app, #CandyRack. 🚀

We want to be closer to our ICP which is a lifestyle DTC brand, and realized the previous "one size fits all" branding is not suitable as it was shared with our other apps.

Candy Rack is now a separate brand which allows us to tailor it for its audience.

Our strategy is very simple – on the outside (i.e., listing, demo store, website, comms.), it has to appear attractive, powerful, and yet minimalistic.

On the inside (i.e., the in-app experience) and on the storefronts, it has to appear as any other native @Shopify feature which is just there and works smoothly.

We are still working on the new demo store and site, but the new listing is live. Note that we also localized every single detail on the screenshots (French so far). 🤯

[Digismoothie @digismoothie]

We are proud to be certified as the @Shopify Plus Partner. 🤝

Shopify Plus Partner is a level 3 certification out of 5, requiring a proven track record of clients and extensive expertise. Our current and future clients will benefit from our direct relationship with the Shopify team.

This certification means a great deal to our team and validates the hard work we’ve put in over the past few years. And, of course, a big thank you to the dozens of clients who trusted us with their projects. 🙏

[Digismoothie @digismoothie]

Something really cool we (meaning @josefrousek 🙌) have been working hard recently, and many Candy Rack merchants have asked for – the famous checkout upsells (cross-sells, technically). 🚀

We used @Shopify Checkout UI extensions, which give us the ability to display slick offers right on the first step of the checkout. The offers aren’t aggressive, look awesome both on mobile and desktop, and yet can still be highly effective.

Merchants can control how many products are visible to customers, and once the product is added, a new offer will take up the space. 👐

[Digismoothie @digismoothie]

What a nice Christmas gift from @Shopify – an award for 10k orders made on store we manage together with a partner.

We’ve grown the store from ~100 orders per month to over 5k orders just this November, achieving an 8% conversion rate. 📈

Here's how:

▪️ Rebranding, slick store, and product pictures. Showcasing social proof (reviews) on PDPs
▪️ Leveraging Meta + UGC/animated product showcases to drive traffic (will be testing mobile games ads soon as that seems to be the latest trend in DTC)
▪️ Using Candy Rack & Gift Box apps to boost AOV by 20% 🚀
▪️ Setting up automated e-mail flows and utilizing e-mail campaigns (1-2 per week)

The biggest challenge? By far, logistics. In fact, we had to slow down our BFCM campaigns. Something to work on next year as we are on a mission to achieve the 100k award. 🫡

[Digismoothie @digismoothie]

Yeah, don't go freemium. The free2paid conversion is 5-10%, so you need a large user base of free merchants to make it a meaningful business. And supporting a large number of (free) merchants costs a lot.

We improve lot of app metrics (merchant retention, install rate, number of installs), but saw no or very minimal impact on the app store rankings.

We also couldn't figure out how to use the free user base to cross-install (our) other apps. Lot of people are talking about it, but I don't think it actually works.

Offer long enough free trial, to make sure merchant gets enough value from your app.

But don't offer a too long one. We automatically (in the background) prolonged free trial for 90 days for the new stores (established in < 60 days), because we thought they need more time to get started and generate revenue, so they can pay for the app. But it was almost the same as our standard 14-day trial – we only postponed the new MRR.

Cheers,

Tom

[Digismoothie @digismoothie]

Just in for the #BFCM – preselected offers in the Candy Rack app. 🔥

With this new feature, you can:

▪️ Automatically add upsells (technically, they are cross-sells) to the customer's cart
▪️ Automatically add a free product (i.e., gift with purchase)
▪️ Create a "bundle" with different line items

#shopify #candyrack #upselling

[Digismoothie @digismoothie]

@TSupportHeroes @Shopify Couldn't do it without your help! ;)

[Digismoothie @digismoothie]

14k @Shopify merchants are now using our apps (an increase of 3k compared to last year). Kudos to our team, and a huge thank you to every single merchant for trusting us! 🙏

[Digismoothie @digismoothie]

Our favorite tip for improving the conversion of @Shopify checkout. A small tweak with decent impact and super low effort.

"Pay now" is directly associated with spending money... and NOW! No one wants to do that. 🫣

Instead, I prefer "softer" CTAs like "Complete order" or "Get my product." Which are associated with neutral/positive feelings (i.e., getting the product or finalizing the order). 😊

[Digismoothie @digismoothie]

We continue in our journey to make #CandyRack app a native part of the @Shopify ecosystem. ✅

A few weeks ago, we released an integration with Shopify Translate & Adapt. Today, we released an integration with Shopify Flow.

Besides the Flow integration, we also redesigned the upsell overview on the Candy Rack dashboard. That's useful for merchants with dozens or hundreds of offers, allowing them to navigate through offers more easily. 👀

Stay tuned for more updates—great things are coming!

#upselling #shopify #integration #shopifypartners

[Digismoothie @digismoothie]

@Shopify has a new website. 🔦

Overall, it's mainly a small design refresh with no dramatic content changes, but there are a few following the latest company strategy (if you read between the lines). Anyway, here's what changed from my POV:

◼️ The site feels more "premium" and "luxurious." It's darker, less colorful, and more serious. It doesn't feel green & white like before
◼️ Site navigation (header and footer) is exactly the same with the only exception of Enterprise item addition (mentioned below)
🆕 There is much more motion media used
🆕 There is a much bigger focus on wholesale/B2B on the homepage (there wasn't any before)
🆕 Shopify Capital has a dedicated section on the homepage (there wasn't any before)
🆕 New App Store section highlighting the number of +13k apps (interesting to see the number update after a while; note the Candy Rack made it to the icon grid 🎉)
❌ There are far fewer founder/merchant stories
❌ No specific mention of Shopify Plus; Enterprise is highlighted in the top nav

How do you like the new site? What changes have you noted?

[Digismoothie @digismoothie]

Another update of native @Shopify upsells (cross-sells, technically) on PDPs in the Candy Rack app. 🚀

Besides dozens of small design/UX tweaks (note the animation tick ☑️ on the video!), the product image is now updated when the variant is changed. This is great for visual product options.

There is still a lot of work to be done, but we will soon introduce an ATC button for adding all upsells at once and the option to pre-select upsells by default.

#shopify #upselling #candyrack

[Digismoothie @digismoothie]

Native (embedded) upsell & cross-sell offers on @Shopify product pages 🔥

#Upselling has evolved, and many brands prefer better UX over aggressive offerings (i.e., pop-ups). That's why we added a new offer placement to our #CandyRack app.

Embedded blocks with offers can be easily inserted via the theme editor and placed anywhere on the PDP. No coding or theme adjustment is required. Everything is native and provides a seamless experience for shoppers. 🤩

[Digismoothie @digismoothie]

@janklimo @_kylepeters Thanks much for the recommendation @janklimo! 🙏

@_kylepeters Kyle, feel free to check out our case studies https://t.co/Kz5E219SDW.

Btw. we are huge fan of @JackLinks and regular consumer in our office ;)

[Digismoothie @digismoothie]

@moizali Hey Moiz, we'll be super excited and honored to meet you in Prague! When you are coming?

[Digismoothie @digismoothie]

Thanks much, @tiimgreen! We hope you'll have at least the same success as we do using PJ for our apps. 🚀

[Tim Green 💻 @tiimgreen]

Had a chat with @digismoothie last week about their PartnerJam platform

Going to start investing in an affiliate program as a sales channel for @snapshot_app

Got some great tips from them on how best to do that

[Digismoothie @digismoothie]

@ShopifyDevs Looks great, congrats! 👏

However, you forgot to mention the major improvement – browsing app screenshots using keyboard arrows. 🙏😉

[Digismoothie @digismoothie]

@DenverRayburn @John_Speed @gilgNYC @MehtabKarta Hey @Denver, unfortunately, Nada is able to sort/hide only products (per productID). Variants (per variantID) are a bit more challenging and something we need to work on. 😉