Everyone already knows everything, however it isn’t until someone hears something articulated well that they’re able to use the information. Take it as a compliment when someone acts as though they knew something already.
@HarryStebbings Exactly the same for B2B CMO’s. We’re entering the era where one great marketer will be enough for a company to dominate a market. The three things they have to do is know their audience better than they know themselves, deliver value with every touch and be undeniably human.