S.G. Metcalf

Audience operations for @gannett; joyful driver of pub strategies; student of ad tech; data pupil and fact follower; KPI achiever; #TEAMBRON

[S.G. Metcalf @digitalMetcalf]

“Walled garden” use tally: 12 🙄

[S.G. Metcalf @digitalMetcalf]

“Walled garden” references need to stop. Time to move on from this frustrating and opaque term, guys. “Limited access”? “Proprietary businesses”? “Mission impossible”? We can do this. #RampUp20

[S.G. Metcalf @digitalMetcalf]

“Walled garden” references need to stop. Time to move on from this frustrating and opaque term, guys. “Limited access”? “Proprietary businesses”? “Mission impossible”? We can do this. #RampUp20

[S.G. Metcalf @digitalMetcalf]

Nice! Only 5 years late. — PayPal strikes deal with Chevron, allowing drivers to pay digitally at the pump https://t.co/zuQGdFaKXY

[S.G. Metcalf @digitalMetcalf]

Oof, $10M for 650K active and 5M in base? Not liking that math. Principal is decent here, but the core content, eh...

[Mark Cuban @mcuban]

Mark Cuban rings up profit on sale of Rugged Events to GateHouse https://t.co/6m2tXHeTHr via @BostonGlobe

[S.G. Metcalf @digitalMetcalf]

(3) they’re own user-base and have had nothing short of a roadmap disaster that has seemingly no end in sight. The original product had such promise. A shame, really.

[S.G. Metcalf @digitalMetcalf]

(2) to force users back to its awful, native app. However, my guess is users (like me) will instead migrate away and spend time elsewhere. When has forcing monetary goals on users succeeded for app growth? Snapchat? Oh, wait. @jack and Twitter have time and time again misread

[S.G. Metcalf @digitalMetcalf]

(1) Rarely am I continuously shocked at poor product changes as I am with Twitter and @jack. Starting with going public in the first place (horrendous, money-grab decision) and latest with terminating third-party access to instant DM and metrics/stats - which is solely done...

[S.G. Metcalf @digitalMetcalf]

Can we please just say ‘On Demand xyz’ instead of ‘the Uber for...’ line all the time? — 'Uber for trash' uses rideshare technology to collect waste https://t.co/TjLliygWhP

[S.G. Metcalf @digitalMetcalf]

How much longer are we going to write these as “accidents” 🙄 — Samsung just accidentally posted a video to YouTube that reveals more details about the Galaxy Note 9 https://t.co/zR19MxGxO3

[S.G. Metcalf @digitalMetcalf]

Wow. Hadn’t realized “vacation shaming” was a thing? Very disappointing to hear this. A country obsessed with “being busy”. I’ll happily take a well managed career AND social life, thanks. Happy to leave any environment that would receive that poorly. — https://t.co/yuqPmPfCOW

[S.G. Metcalf @digitalMetcalf]

No. Wrong. Turing test implies Duplex was interrogated by an individual knowing what to look for. This was a random phone call... — Google Duplex beat the Turing test: Are we doomed? https://t.co/h4hmBMC8Oo https://t.co/h4hmBMC8Oo

[S.G. Metcalf @digitalMetcalf]

Classical conditioning = brand awareness? Food for thought! #RampUp18

[S.G. Metcalf @digitalMetcalf]

Round trip the data! #RampUp18

[S.G. Metcalf @digitalMetcalf]

Why is Business Insider running stories like this?? — Why are human breasts so big? https://t.co/qx4idTeJN7 https://t.co/qx4idTeJN7

[S.G. Metcalf @digitalMetcalf]

When will we, as a collective society, realize that utility of the person makes the person fit, healthy, responsive and empathetic toward all other matters? This was sent to me recently; laughter cannot be last, or an afterthought. It must be prominent!

[S.G. Metcalf @digitalMetcalf]

Instant eye roll moment: When emails start with “Hey, there…”; c’mon peeps, we can do better! “Dear sir or madame” for instance! (Kidding)

[S.G. Metcalf @digitalMetcalf]

No. Just no. — Meet “Genies”, the lifelike personalized avatars that reenact news https://t.co/WLe8bxmIib https://t.co/WLe8bxmIib

[S.G. Metcalf @digitalMetcalf]

Good! We need more to stand up and be tough. Especially in these times. #downwithhackers — North Carolina County Refuses to Pay $23,000 Ransom to Hackers https://t.co/aOceTdg67B https://t.co/aOceTdg67B

[S.G. Metcalf @digitalMetcalf]

Honestly, the videos of serious business women riding these “smart bags” is well worth the read! #bagtech? — Fire risk prompts new rules for 'Smart Bags' on American Airlines https://t.co/Zxy6nmnC3c https://t.co/Zxy6nmnC3c

[S.G. Metcalf @digitalMetcalf]

It could very well be your Q4 holiday spend increase, too... just saying... but I like the progress! #adtech #marketing #digital — Online Ad Prices Rise as Industry Combats Counterfeit Inventory, Google Says https://t.co/REnfK0ia6Q https://t.co/REnfK0ia6Q