Simon Roberts

Just a digital creative, developer and solution architect who loves innovation and elegant design-lead, digital solutions.

[Simon Roberts @digitalcampaign]

The browser wars are back, but this time, AI is the battleground. The future of search is no longer the search box.
https://t.co/ujbn40PaZr

[Simon Roberts @digitalcampaign]

The intelligent enterprise isn’t built on more data, it’s built on systems that can think with it.
https://t.co/7OeULufXEO

[Simon Roberts @digitalcampaign]

AI is changing pricing forever, not by guessing, but by learning what “the perfect price” really means in real time.
https://t.co/VrFhQnT4lO

[Simon Roberts @digitalcampaign]

The 75% Rule: in the age of AI, you don’t need perfect information, just enough to move faster than everyone else.
https://t.co/xRKVDjZh2R

[Simon Roberts @digitalcampaign]

Machines have a language of their own, and we’re only just learning to speak it. The future belongs to those who can translate.
https://t.co/l5S5zVywp5

[Simon Roberts @digitalcampaign]

AI isn’t just speeding up decisions, it’s reshaping how they’re made. The soldier who could see everything shows what happens when humans and machines fuse in the field.
https://t.co/YEvobwcClr

[Simon Roberts @digitalcampaign]

🤖 Consumers now trust AI more than its creators do.
The real challenge for brands isn’t adding more AI — it’s making today’s touchpoints smarter, clearer & more human.
https://t.co/oQlEtXA1qN
#AI #Trust #MarTech

[Simon Roberts @digitalcampaign]

DeepSeek's new open-source releases feel like a Linux 1.x moment for AI. Is a market crash looming? The real race is for training data—owned by giants like Google & Microsoft vs. startups forced to buy theirs. What do you think? #AI

[Simon Roberts @digitalcampaign]

Love the simplicity and seamless transitions of Ciel Rose's portfolio—truly a showcase of beautiful design. Check it out: https://t.co/ZTnxOJwkQX #Design #UX

[Simon Roberts @digitalcampaign]

Elon Musk just crushed OpenAI with Grok 3 – the best AI model by benchmarks, beating OpenAI, Google, & Anthropic. It comes in Grok 3 & Grok 3-min. Scaling laws prove more data, chips, & models make them better. Is Grok 3 enough to switch? #AI

[Simon Roberts @digitalcampaign]

Someone just built an app in minutes. Not hours. Not days. Minutes. And no, they didn’t write the code manually—they used 2 AI agents working like magic. Check it out: https://t.co/nz7TpRnpxL

[Simon Roberts @digitalcampaign]

Is SQL under threat? Uber's QueryGPT translates natural language into SQL—'How many Tesla trips in Seattle yesterday?' in seconds, no coding required. But SQL isn't dead—it's evolving into an AI co-pilot, not a replacement. #SQL #AI #Data

[Simon Roberts @digitalcampaign]

GitClear's new research shows AI Copilot is driving a spike in copy/paste code and a drop in refactoring across 211M+ lines (including VSCode). A reminder: AI won't replace solid engineering practices. Keep your code quality in check! #CodeQuality #AI

[Simon Roberts @digitalcampaign]

Robotics is about to change drastically! DeepSeek’s GRPO algorithm replaces fixed rewards with relative ones, letting robots learn and adapt like humans. Scalable, adaptive learning is here. #Robotics #AI #DeepSeek

[Simon Roberts @digitalcampaign]

As an Arsenal fan, I've seen great teams come and go. Despite all the talk about needing more players, I believe the solution is simple and totally achievable. #Arsenal #Gunners @Chelsearory @TheClubLiveTw

[Simon Roberts @digitalcampaign]

Amazing visualisation of what happens inside LLMs like ChatGPT! This 3D interactive tool breaks down layers, matrix operations, and more, making it easy to grasp how these models work. Check it out: https://t.co/JxCGdK62hk #LLM #AI #visualisation

[Simon Roberts @digitalcampaign]

You can see the future. Any business with commodity services need extra margins will follow the likes of Meta, cutting jobs while ramping up AI hiring—a sign of the tech shift toward artificial intelligence. https://t.co/tW5R83gROq #Meta #AI #TechTrends

[Simon Roberts @digitalcampaign]

Lyft integrates Claude AI across its platform to enhance rideshare experiences & customer service, impacting 41M+ users. A practical example of AI in action: https://t.co/PZzm6Ro89M #Lyft #ClaudeAI #AI

[Simon Roberts @digitalcampaign]

Safety isn't always top-of-mind for the public—but it should be! OpenAI co-founder Sutskever's startup SSI is eyeing a $20B valuation by betting on 'safe superintelligence' development. https://t.co/v5ykJnUVGe #AISafety #Startup

[Simon Roberts @digitalcampaign]

Whoa—this guy built a 100% open-source Deep Research AI Agent, 'OpenDeepResearcher'! Just give it a topic and it returns a full report. I'd choose it over paying $200/mo for OpenAI's version. Uses SERP API, Jina & OpenRouter. GitHub: https://t.co/bgOOs3KT4O