The Digital Future

The Center for the Digital Future at USC Annenberg tracks the global evolution of digital technology and studying their worldwide impact.

[The Digital Future @digitalcenter]

With all the talk about Agentic AI, there’s an important question that people aren’t asking: who are these agents working for? Center Strategic Advisor @bradberens weighs in. https://t.co/kkND3xq7AW

[The Digital Future @digitalcenter]

In a new column, Center Strategic Advisor @bradberens talks about the precipitous decline of brands and the rise of generics because of AI agents and other things. https://t.co/KRxdzGCZyJ

[The Digital Future @digitalcenter]

Tom Cruise’s new movie has amazing stunts, a ludicrous plot, and doesn’t understand Artificial Intelligence. Here’s the review by Center Strategic Advisor @bradberens. https://t.co/zOYBzDf5c6

[The Digital Future @digitalcenter]

Center Strategic Advisor @bradberens talks about how his search for a 22-year-old comic book series led to a realization about where satisfaction comes from… or doesn’t. https://t.co/PylNNA9fpV

[The Digital Future @digitalcenter]

Mark Zuckerberg thinks our BFFs will soon be AIs. He’s wrong. Center Strategic Advisor @bradberens explains. https://t.co/2JyyG3MDMj

[The Digital Future @digitalcenter]

My Ozempic journey continues. Why did Rite-Aid stop selling GLP-1s? Don’t pharmacies set their own prices? Answer: no. Center Strategic Advisor @bradberens explains. https://t.co/RXDvv7QPwl

[The Digital Future @digitalcenter]

Online scams are a $500B annual “industry.” Here are a few ways to protect yourself from being the next victim. Center Strategic Advisor @bradberens explains. https://t.co/K5YJzMCPJh

[The Digital Future @digitalcenter]

Too many emails overwhelm us all the time, but we can stop the madness or at least slow it down! Here are easy ways to reduce email volume and information overload. Center Strategic Advisor @bradberens explains. https://t.co/VeVgJV8we0

[The Digital Future @digitalcenter]

How realistic is the idea that AI-powered agents will change the way we work, play, and live? The answer: it’s already happening. Center Strategic Advisor @bradberens explains. https://t.co/gXSJKFYRLH

[The Digital Future @digitalcenter]

In a new column, Center Strategic Advisor @bradberens explains his inside view of a company facing irrelevance and also making bad choices back in 2004. https://t.co/1JDor1qX1r

[The Digital Future @digitalcenter]

Will algorithms take over Hollywood and make personalized video the dominant way people entertain themselves? Center Strategic Advisor @bradberens weighs in. https://t.co/1XYVGN22SM

[The Digital Future @digitalcenter]

What if we’ve been thinking about attention the wrong way? Center Strategic Advisor @bradberens explains. https://t.co/O948WO5cpS

[The Digital Future @digitalcenter]

Meta CEO Mark Zuckerberg’s bad policy shift came with bling that doubled down on his detachment from reality. Here’s why it matters. https://t.co/t1aWHkl7Fk

[The Digital Future @digitalcenter]

Trigger Warning: this column gets into dark territory; it’s about a lawsuit against a chatbot company concerning the death of a 14 year old boy. Center Strategic Advisor @bradberens explains. https://t.co/G45gw5EVSi

[The Digital Future @digitalcenter]

Should we take seriously a recent study that shows people like AI-generated poetry? And what are the broader implications? Center Strategic Advisor @bradberens explains. https://t.co/1oJMcMfvnY

[The Digital Future @digitalcenter]

A hotly contested election, a polarized nation on the brink of civil war… sounds familiar, doesn’t it? But which election are we talking about? Center Director Jeffrey Cole explains. https://t.co/2lncC3IVIN

[The Digital Future @digitalcenter]

Can a 1983 movie thriller about computers and the military tell us anything about drone warfare today? Center Strategic Advisor @bradberens explains. https://t.co/9ZPjQS3JCU

[The Digital Future @digitalcenter]

Jonathan Haidt’s bestseller “The Anxious Generation” is a terrible book on which nobody should waste their money or attention. Center Strategic Advisor @bradberens explains. https://t.co/7Xs7qpqLPC

[The Digital Future @digitalcenter]

Since the Center for the Digital Future first started tracking Internet use 26 years ago, trust in the reliability of online information has been in steady decline. That helps to explain our polarization today. Center Director Jeffrey Cole explains. https://t.co/MYw0MJvuIu

[The Digital Future @digitalcenter]

Center director Jeffrey Cole digs into the oppressive omnipresence of iPads at every retail transaction. https://t.co/n42ksO04tx