Include These 4 Words In Your Next Ad Script:
#1 "YOU"
Invite the viewer into the story by saying things like:
"You guys kept telling me to try ____",
"You all know how much I love___"
The word "YOU" will make the ad feel more personable and direct.
Copywriting Tip:
Replace text with graphics.
Instead of a comparison, use a table.
Instead of a percentage, use a pie chart.
Instead of an increase #, use a bar chart.
Visual memory > verbal memory.
Marketing is about building lasting relationships with your audience.
Most of the time, your audience is not ready to make a purchase.
The goal of marketing is to keep your brand top of mind so when your audience is ready, they think of you first.
Copywriting Hack:
Use your customersβ reviews in your copy as inspiration of key selling points.
1) Take a screenshot of a review
2) Rewrite it (with permission)
3) Use it as a header/lead/body copy
Let social proof do the selling for you.
Research. Create. Distribute. Optimize.
Do these four things consistently and you will have a content marketing engine that drives results.
Research customers.
Create content worth reading.
Distribute content relentlessly.
Optimize both for robots & people.
9 Laws of Copywriting:
1. Learn how people make decisions
2. Find the selfish benefit
3. Learn to tell a great story
4. Write like you talk
5. Use customers words
6. Write choppy copy
7. Nail the headline
8. Always give proof
9. Address objections upfront
r/t @davegerhardt
#Instagram is working on IG Candid Challenges, a feature inspired by @BeReal_App π
βΉοΈ Add other's IG Candid to your story tray. And everyday at a different time, get a notification to capture and share a Photo in 2 Minutes.
One of the greatest mistakes made by brands on social media: Theyβre all about ME ME ME.
When building an audience, you have to give, give, give, give and give some more BEFORE asking for anything.