I tried Amazon KDP. Got terminated.
I tried YouTube. Got demonetized.
I tried Facebook ads. Spent money, made nothing.
Then I realized something nobody tells you about online business.
A thread. 🧵
Too many advertisers give Meta weak signals, so it optimizes poorly.
When Meta optimizes poorly, advertisers trust it less.
Give Meta better signals, it optimizes better, you trust it more.
Giving Meta the right signals is hard.
The advertisers who trust Meta most are the ones who fed it the best signals. That's not a coincidence.
Can't give it good signals? You'll need to manually control more (and you'll convince yourself manual control is the best way to optimize)
Meta is good at optimizing for immediate volume or value. It's not good at optimizing for LTV off the shelf.
If LTV matters to your business, you need to feed it a proxy (subscription events, predicted LTV) or accept that you're optimizing for a different goal than you think you are.
Meta is a mirror. If you don't like what it's optimizing for, look at what you're telling it to optimize for.
A Nigerian engineer once told me something I haven’t stopped thinking about.
He said, “The day I got my offer letter from Amsterdam, my colleague reported me to HR.”
I asked him why.
He said, “Because I was about to earn in one month what he’d earned in three years.”
Then he said, “And the worst part? I understood him.”
Call on God continually and seek him.
When you pray and hope that God responds, do not be discouraged when it seems like no answers are forthcoming.
Even when he feels so far away, God is near.
Sometimes he doesn't answer because he is waiting for the right time. Sometimes you need to get right within and about yourself to accommodate his blessings.
No matter what it is, know this: God is definitely mindful of you. He heard you and he will do for you what you ask.
So do not give up. Do not say, " God has forgotten me." Keep seeking his face, keep asking for his mercy, because he will answer, and when he does, oh what a joyful day it will be and what a transformation your life will experience.
One with God is not just the majority, one with God is most fortunate.
Our God is good, and his mercies endure forever!
Glory to God. Alleluia! AMEN!
I and everyone connected to me are covered by grace
I amplify the workings of grace in every area of my life
I have entered my season of laughters
Every appointment with premature death around me is canceled
What the Lord has begun in my life, He perfects without delay
I rise beyond every current limitation, nothing holds me back
It is a new season for me, my ministry, my business, my family, my relationships, and my marriage.
Everything around me aligns with divine purpose
My helpers will not rest until they find and remember me
Type AMEN powerfully if this is for you