👉 The next wave of advertising won’t live in a walled garden.
✔ Continuous optimisation
✔ Always-on learning
✔ Open-internet scale
@adexchanger@Adweek#Adtech#RetailMedia
With AI agents running both bidding and creative iteration, campaigns don’t need:
❌ Bursts
❌ Constant manual tweaks
Instead → they evolve continuously, learning from outcomes in real time.
David Jones Launches 'Amplify': Unveiling a Premium Retail Media Hub with Access to High-Value Shopper Audiences" https://t.co/h74B1zOf64
#RetailMedia#audiences#1stpartydata@bandt
Online advertising expenditure dips in Q1 2023, but travel category soars.
According to IAB Australia, total advertising expenditure for the quarter ended 31st March 2023 reached $3.426bn, an 0.8% decrease on the same quarter last year..../ #IAB#PWC#Advertising
Travel entered the top five general display industry categories for the first time since December 2019, joining retail, automotive, finance and entertainment.../ #travel#retailmedia
📢 Programmatic firm @TheTradeDesk launches "#UnbreakTheInternet" ad campaign, challenging tech giants like Google. Advocating for open and transparent advertising on the open internet, aiming to break the dominance of walled gardens. https://t.co/KD0iDLwHeV #OpenInternet@bandt
🔍 Brands, take note! Online behavior has changed, with more time spent on the open internet than on social media. Publishers benefit from increased site engagement, while advertisers gain data-driven targeting and transparency. #openinternet
Fascinating hour on AI! Worth the time for a broader perspective. As an eternal AI optimist, it made me think (wreck my brain) re unintended consequences. #AI#PERSPECTIVE
https://t.co/loCAxCzgGi
👇dieser visionäre Podcast ist der Hammer sehr fesselend und inspirierend. Very lucky (und bestimmt auch verdient) fuer Lukasz Gadowski, an solchen Mega Projekten zu arbeiten und non-stop zu lernen.
https://t.co/fURkQyYSQG
@officially_omr#Gruender#Traumjob#Visio
There is always another twist AND turn in #adtech
'Unscrupulous' vendors scraping publishers metadata and text w/o permission? 🤷♀️https://t.co/djEcwRiUlV
#metadata#IP#privacy#publishers