Manuela Cadd

digital advertising & ad tech consultant. Empowering advertisers, publishers and agencies around the globe/ tweets by Manuela Cadd

[Manuela Cadd @DigitalOneMedia]

👉 The next wave of advertising won’t live in a walled garden.
✔ Continuous optimisation
✔ Always-on learning
✔ Open-internet scale

@adexchanger @Adweek
#Adtech #RetailMedia

[Manuela Cadd @DigitalOneMedia]

I just spent months deep in the #walledgardens.
And honestly? It reminded me why so much brand money never leaves. 👇

[Manuela Cadd @DigitalOneMedia]

With AI agents running both bidding and creative iteration, campaigns don’t need:
❌ Bursts
❌ Constant manual tweaks
Instead → they evolve continuously, learning from outcomes in real time.

[Manuela Cadd @DigitalOneMedia]

But… something new is coming to #programmatic.
I think #AgenticAdvertising might finally open the gates.

[Manuela Cadd @DigitalOneMedia]

✨ Simplicity
✨ Performance
✨ Automation
It just works. That’s why the budgets stay. 👇

[Manuela Cadd @DigitalOneMedia]

�� OpenAI now lets users buy products directly through ChatGPT.
Conversational commerce just got real.
🔗 https://t.co/Q2JYCV4KL4
#AI #ChatGPT #RetailMedia #ConversationalCommerce

[Manuela Cadd @DigitalOneMedia]

David Jones Launches 'Amplify': Unveiling a Premium Retail Media Hub with Access to High-Value Shopper Audiences" https://t.co/h74B1zOf64
#RetailMedia #audiences #1stpartydata @bandt

[Manuela Cadd @DigitalOneMedia]

https://t.co/DYjnbF9cdp

[Manuela Cadd @DigitalOneMedia]

Online advertising expenditure dips in Q1 2023, but travel category soars.

According to IAB Australia, total advertising expenditure for the quarter ended 31st March 2023 reached $3.426bn, an 0.8% decrease on the same quarter last year..../ #IAB #PWC #Advertising

[Manuela Cadd @DigitalOneMedia]

Travel entered the top five general display industry categories for the first time since December 2019, joining retail, automotive, finance and entertainment.../ #travel #retailmedia

[Manuela Cadd @DigitalOneMedia]

📢 Programmatic firm @TheTradeDesk launches "#UnbreakTheInternet" ad campaign, challenging tech giants like Google. Advocating for open and transparent advertising on the open internet, aiming to break the dominance of walled gardens. https://t.co/KD0iDLwHeV #OpenInternet @bandt

[Manuela Cadd @DigitalOneMedia]

🔍 Brands, take note! Online behavior has changed, with more time spent on the open internet than on social media. Publishers benefit from increased site engagement, while advertisers gain data-driven targeting and transparency. #openinternet

[Manuela Cadd @DigitalOneMedia]

Fascinating hour on AI! Worth the time for a broader perspective. As an eternal AI optimist, it made me think (wreck my brain) re unintended consequences. #AI #PERSPECTIVE
https://t.co/loCAxCzgGi

[Manuela Cadd @DigitalOneMedia]

Just read about the new ChatGPT plugin by @zillow and love it. Handy tool for investors and relocators alike. Hopefully not too long before @realestate_au will pick it up too! #AI #realestateinvesting #propertyinsights"

[Manuela Cadd @DigitalOneMedia]

@TeacherWinters @YejinChoinka @TEDTalks Cheers for that! I just listened to the exact same one so this is super interesting.🙌

[Manuela Cadd @DigitalOneMedia]

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

[Manuela Cadd @DigitalOneMedia]

👇dieser visionäre Podcast ist der Hammer sehr fesselend und inspirierend. Very lucky (und bestimmt auch verdient) fuer Lukasz Gadowski, an solchen Mega Projekten zu arbeiten und non-stop zu lernen.
https://t.co/fURkQyYSQG
@officially_omr #Gruender #Traumjob #Visio

[Manuela Cadd @DigitalOneMedia]

There is always another twist AND turn in #adtech
'Unscrupulous' vendors scraping publishers metadata and text w/o permission? 🤷‍♀️https://t.co/djEcwRiUlV
#metadata #IP #privacy #publishers