TikTok expands Shopify partnership, pilots TikTok Shopping in US, UK and Canada https://t.co/qjGdSTRIfV
Shopify supporting the millions of creators around the world and their continued growth as checkout provider. Good win for all involved.
What can DTCs gain from online marketplaces?
"DTC brands have realized they must meet customers where they are across all relevant channels"
Article link:
https://t.co/RG3hB2Xgds
#retaildive#ecommerce#marketplaces
"If a brand can offer the same seamless browsing experience and flexible payment options as online marketplaces, then 76% of respondents said they would prefer to shop on a branded site."
Article link:
https://t.co/dKxxFnQI8l
#retaildive#ecommerce#marketplaces
This past week, Apple released iOS 14 which includes new features such as Widgets, Back Tap and the ability for VoiceControl and VoiceOver to be used at the same time. We tapped into our partners at Deque.
Article: https://t.co/3deR3sNNze
#digitalaccessibility
Excited to share Klaviyo’s new integration with Salesforce Commerce Cloud, unlocking speedy access to powerful email and SMS marketing for brands in the Commerce Cloud ecosystem. Learn more! https://t.co/IMx7ELJmyf #klaviyo
What the pandemic has cemented about Gen Z https://t.co/FZp0Gd4yBO
GEN Z = born between 1998 and 2016 (4-22 yrs old)
- Values-driven purchasing ("What do you stand for?")
- Living their live online (They were the most ready/adaptable to the new "at-home" scenario)
4 Key Considerations for Starting a CRO Program
https://t.co/v4UGX8dZHz
Thinking about building out a Conversion Rate Optimization program? Start here to learn some tips to put you on the right path to success.
#CRO#conversionrate
New Sponsored Display product targeting features for US vendors https://t.co/gtnZxUHsus
NEW FEATURES!!
- Negative Targeting - avoid advertising on PDPs of brands where you may run a partner brand with a different advertising account = Avoid Cannibalization
#amazon#advertising
Pinterest Releases New Data on Rising Search Trends Amid COVID-19 https://t.co/4mzpbtfNM5
Topics like Mental Health, Home Improvement & New Business are on the rise during COVID. Within those groups the latest risers are:
#socialmedia#pinterest#trends
The Importance of Inclusive Design in eCommerce | Digital Operative https://t.co/tugqx5dcDD
Our UX team put together a comprehensive piece on Inclusive Design principles and how this mindset can provide benefits to your Accessibility initiatives as well.
#ecommerce#webdesign
SDSI has the “been there, done that” Active Lifestyle industry expertise that’s helped more than 100 companies strengthen their business plans. Our Accelerator program open on August 3rd. Learn more & apply: https://t.co/6bcvAHfoMo
#accelerator#startup#sports
Search & Performance Marketing Daily: Correction: 78% Of B2C CMOs Expect Digital Advertising To Increase: Gartner https://t.co/mGuLAnZiii
#D2C#digitaladvertising#CMO