A pattern we keep seeing is that brands pour budget into their own site for AI visibility, but 89 percent of AI recommendation citations point to third-party media like Forbes and NerdWallet. AI visibility looks more like earned media than on-site SEO.
We measured how often each AI engine cites Google's #1 organic result. AI Overviews: 51 percent. ChatGPT: 9 percent. Ranking first on Google means much less to AI than people assume.
60% of the sources AI engines cite do not rank in Google or Bing's top 20. If you only watch your SERP rankings, you are blind to most of where AI is pulling from.
@HazelGr66019497 Freshness and entity signals match what we saw. The domains that held citations across all three waves were the high-authority, regularly updated ones. The churn hit thin, static pages hardest.
One stat from our study that surprised us most is that only 119 of the 1,127 URLs we tracked were still cited by all five AI engines six weeks later. A 10.6% survival rate. AI visibility behaves more like something you keep earning than a prize you win once.
We tracked 1,127 URLs across ChatGPT, Perplexity, Gemini, AI Overviews, and Copilot over 6 weeks and 3 measurement waves. The data surfaced 7 things we did not expect. Thread.
When AI engines recommend brands by name, 89 percent of supporting citations point to third-party media rather than the brand's own website. AI visibility looks more like an earned-media discipline than an on-site SEO one.
Development pediatrician referrals convert 3x better for ABA clinics.
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42% of searchers never scroll past the Map Pack.
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45% of higher ed marketers can't connect spend to enrollment.
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$471/patient at one location. $3,200 at another. Same practice.
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$412/customer vs $156/customer. Same market.
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61% of parents ignore pediatrician referrals if your reviews are bad.
1 in 4 use AI to find ABA providers. If ChatGPT doesn't mention you, families won't find you.
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